The pick-up segment is still in its early stages in India, so it becomes important that the new Hilux is priced attractively if Toyota wants to tap into this market. We expect prices to start at Rs. 28 lakhs, Rs. 32 lakhs.
see photosToyota Hilux moniker officially coming to India for the first time
Toyota Kirloskar Motors is all set to launch the Hilux pick-up SUV in India on January 20, 2021. The Hilux is based on the same platform as the Toyota Fortuner and is expected to come with the same 2.8-litre diesel engine that was offered in it. Both 4×2 and 4×4 options. While Hilux has a strong presence globally, it is officially coming to India for the first time and will take on rivals like the Isuzu D-Max V-Cross. Now, the pick-up segment in India is still in its nascent stage, so it becomes important that Toyota pays an attractive price for the new Hilux to tap into this market.
Read also: Toyota Hilux teased ahead of India launch
Toyota Hilux will be produced in India at the company’s Bidadi plant in Karnataka
Read also: Toyota Hilux India launch details revealed
Now, Toyota Fortuner Prices range between ₹ 31.39 Lakh and ₹ 43.43 Lakh (ex-showroom, Delhi) and vehicle premiums Will be located at the bottom of the Fortuner. Ideally, the prices of the Hilux should start from around Rs 24 lakhs, which can go up to Rs 28 lakhs, however, looking at Toyota’s pricing strategy in the past, we expect the Hilux to be priced around Rs 28 lakhs. Will be launched at introductory price, which is going up. ₹ 32 lakh (all ex-showroom, India). The Toyota Hilux will be produced in India at the company’s Bidadi plant in Karnataka.
Read also: Toyota Hilux spotted in India ahead of launch
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We’ve already seen the Hilux in several spy photos, so we know what the pick-up will look like. It will come as a double-cab variant that gets a larger hexagonal grille, sweptback LED headlamps with LED DRLs, a new bumper, 18-inch alloy wheels, flared wheel arches, side-steps, body cladding and LED taillight . On the inside, the Hilux will sport an all-black cabin that includes leather upholstery, 8.0-inch touchscreen infotainment system, ventilated seats, cruise control, eight-way electrically adjustable front seats, connected car tech and more.
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