Amazon India on Sunday said over 70,000 Indian exporters, who are part of its global sales programme, will showcase millions of “Made in India” products to global customers during the annual Black Friday and Cyber Monday (BFCM) sale.
The exporters said they are launching more than 52,000 new products across categories including home and kitchen, STEM toys, apparel, health and personal care, jewelry and beauty on Amazon’s global websites for the upcoming holiday season.
The sale marks the holiday season in the US that begins on November 25 and ends on November 29.
“In 2020, Indian exporters on global sales saw a 50% increase in sales, with over 300 sellers crossing ₹10 lakh,” the company said.
Abhijit Kamra, Director, Global Trade, Amazon India said, “The sales mark the start of the global holiday season. Right after the festive season in India, it has traditionally been a significant growth period for our sales partners and with more and more people relying on e-commerce for products globally, we believe 2021 BFCM The sale period will help in accelerating the export business. for our vendors. ,
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