Elon Musk plans to acquire Twitter Inc. for $44 billion, drawing renewed attention to how the world’s richest man uses the platform. Tesla Inc. And the SpaceX chief has long been an avid user, employing Twitter, where he has more than 88 million followers, to promote his companies, curry favors and rivals with a loyal army of fans.
The Wall Street Journal analyzed more than 15,000 of Musk’s tweets since he began tweeting regularly in 2012, and categorized them by subject, time of day and other factors. They provide insight into what excites and enrages one of the world’s most unconventional CEOs.