Spice Money, a rural fintech firm, has launched a digital campaign in partnership with Religare Broking Limited to provide rural citizens with equal access to investment opportunities.
The campaign through Television Advertisement (TVC) highlights how rural citizens can get help to open a free Religare Demat account from their nearest merchant or kirana store operated by Spice Money authorities, and primary for investment. The importance of these accounts is highlighted as needed. , “TVC, with its essence rooted in rural India, brings together the grassroots aspirations of a young India, ease of opening a demat account, and multiple financial opportunities and resultant financial prosperity that can pave the way for a demat account. is,” the firm said.
Kuldeep Pawar, SVP and Head of Marketing, Spice Money said, “Spice Money is dedicated to be a part of the journey of financial inclusion that the country has embarked on. With a million strong Spice Money executives network serving over 18000 pincodes in India, we have now partnered with Religare Broking, one of the leading securities firms, to democratize the investment opportunity. Our new digital TVC demonstrates this partnership and highlights how it will bring to the citizens of India the plethora of investment opportunities that have hitherto been mostly available to urban India, as we bridge the rural-urban divide. Work towards bridging our commitment.”