After months of controversy Elon Musk Now at the helm of one of the most influential social networks on the planet, the “tremendous potential” of which it promises to uncover.
What changes can we expect for the platform from Tesla’s multi-billionaire CEO and founder of SpaceX?
new boss
According to several US media outlets, one of Musk’s first decisions was to sack Twitter chief executive Parag Agarwal, chief financial officer Ned Segal and head of legal affairs Vijaya Gadde.
The billionaire entrepreneur must find a replacement for him.
“Musk is in an incredible position to convince veteran executives to work for him on a platform that he has publicly humiliated,” said Jasmine Anberg, an analyst at Insider Intelligence.
According to Bloomberg, Musk will assume the role of Twitter CEO, at least initially.
He has to deal with the employees concerned. According to the Washington Post, Musk wants to cut the workforce by 75 percent (or about 5,500 employees).
“The mood on Twitter is tense, with employees worrying about layoffs,” Anenberg said. “Product and even engineering teams may face shakeups.”
freedom of speech
A self-described “free speech autocrat”, Musk said on Thursday he wants to turn Twitter into a platform that is “warm and welcoming to all”, not a “free hellscape for all”.
He has criticized what he sees as aggressive content moderation, which results in the censorship of far-right and far-right voices.
Scott Kessler of Third Bridge said, “The experts we spoke to suggested about 600 people on Twitter itself and thousands of third-party affiliates who worked on platform content moderation.”
“Musk has publicly advocated for these operations to be driven by algorithms rather than by people,” he said.
The Tesla boss further indicated that former US President Donald Trump, who was suspended from the stage following the attack on Capitol Hill in early 2021, may be allowed to return.
Trump wrote on his social network Truth Social on Friday that Twitter is “in good hands.”
One of Musk’s other pet peeves is the issue of fake accounts. He threatened to walk away from the deal over unauthorized or “bot” accounts, but did not say what he would do to fight them.
‘Unpleasant for advertisers’
Another challenge for Elon Musk is improving the financial health of Twitter, which has been experiencing slow growth, even as it reported a net loss in the second quarter.
In April, Musk mentioned options to generate more revenue: promoting paid subscriptions, monetizing the spread of popular tweets, or paying content creators.
In a letter published Thursday, the entrepreneur called on Twitter advertisers to work together to “create something extraordinary,” stressing the importance of welcoming a wide variety of opinions to the platform.
“Mr. Musk has hinted in his latest publicity stunt that he wants to throw kitchen sinks at Twitter to attract new users,” said Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdowne.
“But he faces a major challenge of maintaining and generating revenue, given that controversial opinions he wants to give more free rein to this ‘global town hall’ are often inappropriate for advertisers,” he said.
Some citizen groups are even calling on major brands to use their influence to stop Musk from providing a platform for the most radical speech.
“Given that ads reportedly account for 90 percent of Twitter’s revenue, it’s clear that the power to hold Musk accountable, if he withdraws the platform’s protections against harassment, abuse, and propaganda, would be at the top of Twitter.” in the hands of advertisers,” argued Media Matters for America, a non-profit watchdog group.
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