New Delhi: Samsung has launched its state-of-the-art, premium refrigerator range 2023. It is 100% Made in India and offers several India-specific features to make the life of the customers comfortable and convenient. This brand-new, Internet of Things (IoT)-enabled line-up has been carefully created to meet the unique refrigeration needs of modern Indian consumers, featuring adjustable storage, glossy exteriors, connected living convenience, never-ending entertainment, energy efficiency, and more.
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It will start from around Rs 113,000 and will be available across all leading offline and online retailers.
“We are expecting a huge demand and expect 100% growth in this segment for the industry,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
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Firstly, all models in the new range will be Wi-Fi enabled and equipped with Smart Things app functionality to reinforce Samsung’s ‘Powering Digital India’ vision. It comes equipped with convertible 5-in-1 mode for customizable storage space, Samsung’s Twin Cooling PlusTM technology for precise cooling and Curd MaestroTM which allows users to make curd at home in a healthy and hygienic way. To allow for better space utilization, consumers can now detach the yogurt maker compartment when it is not in use.
To provide a connected living experience, these refrigerators come with Family Hub 7.0 that lets them control their smart appliances through the SmartThings app. It also offers unlimited entertainment, recipe suggestions based on fridge ingredients, end-of-meal reminders, etc.
The new line-up’s AI Energy Saving Mode works on Wi-Fi based machine learning that optimizes fridge and freezer temperatures to save up to 10% energy. As an industry first, Auto Open Door with its ‘Touch Sensor’ opens the door with a gentle touch. Thus, in case of dirty hands, one can place their hand on the door sensor and the door will open. The recently announced industry first 20 year warranty on the digital inverter motor compressor in the new range ensures product durability and gives consumers peace of mind.