Off The Cuff

“Naatu Naatu” Wins Oscars: Here’s How It Became A Viral Sensation Globally

March 13, 2023
Sezarr

The upbeat song was also performed at the Oscar ceremony.

RRR’s”grandson grandsonwon the 95th Academy Awards in Los Angeles by winning the award for best original song, The song won over a bunch of tough rivals, including Lady Gaga’s “hold my hand“From Top Gun: Maverick, Rihanna’s”raise me UpFrom “Black Panther: Wakanda Forever,”this is a life“Everything at once and from everywhere”PraiseFrom “Tell It Like a Woman”.

The electrifying song was also performed by singers Rahul Sipligunj and Kaal Bhairav ​​at the Oscar ceremony. It garnered applause and a standing ovation from the crowd at the Dolby Theater in Los Angeles. It is notable that this was the first time that a song from an Indian film was performed at the Academy Awards.

It was shot outside the Mariinsky Palace, the official residence of Ukrainian President Volodymyr Zelensky, a few months before war broke out in the region.

Ever since its release, social media has been abuzz with videos performing the hit number. Here are five examples that took the song global.

Korean Embassy in India

The Korean Embassy in India joined the trend and shared a video of Korean Ambassador Chang Jae-bok as well as Korean staff working at the embassy grooving to the hit song.

bts member jungkook

BTS member Jungkook also couldn’t stop himself from enjoying the award-winning track. During a live performance on Weaver, a social media platform where K-pop stars connect with their fans, Jungkook was seen listening to “grandson grandson“, which created a stir on the internet. His Indian fans were left awestruck to see him lip-syncing the upbeat song.

Los Angeles Theater

Everyone was thrilled to watch SS Rajamouli’s ‘RRR’ when it re-released in the US recently. Los Angeles theater audience danced and enjoyed on the scintillating tunes of the song.

pakistani actress haniya amir

pakistani actress haniya aamir dancing videograndson grandsonA wedding ceremony went viral online. Dressed in a golden shimmery sharara set, Haniyam was seen matching almost every move and nailed the entire sequence.

kylie paul

Tanzanian influencer Kylie Paul, who is known for videos of her lip-syncing and dancing to songs from Hindi films with her sister Nima, posted a video last year dancing to the popular track. His fans were left in awe to see him grooving to the song and matching his signature step in the open field.

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