Virat connects with fans through Generative AI

Users can use the ‘Jio VIP Box’ or Jio Cinema app to choose their favorite IPL team, select a message, personalize it, enter a name, download it and Can share the message with whomever they choose. However, for sharing or downloading, one would need a Jio mobile number.

The real-time messaging service has been made possible with the help of generative artificial intelligence (AI) tools from Reliance Jio and Two Platforms Inc., in which it has a stake. Last February, Jio Platforms Ltd, the digital unit of Reliance Industries Ltd, invested $15 million in Two Platforms, a Silicon Valley-based deep tech startup founded by Pranav Mistry, for a 25% stake.

“I see myself as that kid in India who is getting personal messages from his favorite cricket star. It makes me very happy that our AI technology can bring a smile to the faces of millions of cricket fans like me,” Mistry, Founder and CEO of Two Platforms, said in an interview from his Bay Area office.

His company’s generative AI video messaging service Autocameo helps deliver these personalized celebrity video messages. According to Mistry, the proprietary core engine that powers the service is codenamed ‘Halo-2’, and it can process millions of high-resolution, AI-generated videos in real time using any given text input. can produce.

Generative AI, which includes AI-powered tools such as ChatGPT, Google’s Bard, Bing Chat, Hugging Chat, DAL-E2 and Midjourney, is making waves as the tools not only generate blogs, articles, resumes, reviews, movies, or Can write Images provide templates for audio, video, software code, and marketing campaigns, but also help accelerate new drug discovery, create entirely new materials, and generate synthetic data. And such is its popularity that since its launch five months ago, ChatGPT has amassed over 100 million users.

“HALO-2 is capable of generating pixel-true visuals in 4k (the video technology includes 3,840 horizontal pixels and 2,160 vertical pixels for approximately 8.3 million pixels – the more pixels, the better the final result) and 30 frames per second (fps) that animates gestures and movements with natural sounding synthesized audio,” explained Mistry.

He added that the technology can be used to create a variety of looks with different clothing, makeup and effects, “which extends to different facial expressions and emotions as well as different camera angles”.

According to Mistry, users are taking advantage of the technology.

During the peak days of IPL games, fans generated over 2,000 auto cameos per hour, he pointed out. AutoCameos shared on social media platforms such as Twitter and Instagram received millions of views, shares and comments, with one post garnering more than 750,000 views, Mistry said.

The two platforms have their own data centers in the Bay Area to handle the massive amount of messages. “There are about 1,000 requests every hour when IPL matches are on,” says Mistry. it,” he explains. Furthermore, Mistry assures that users are encouraged to “refrain from using profanity”.