Madhya Pradesh Home Minister and BJP leader Narottam Mishra on Wednesday said actor Aamir Khan should stay away from advertisements and acts that hurt religious sentiments after a bank advertisement by Khan and the actor. Kiara Advani It faced criticism from sections of netizens. Talking to reporters here, Mishra also said that Khan should not do such advertisements keeping in mind the Indian traditions and customs.
The ad features Khan and Advani as newlyweds traveling back from their wedding and discussing that the two didn’t cry during ‘Bidaai’. The advertisement shows the couple arriving at the bride’s house and the groom taking the first step in the house, contrary to the traditional practice for the bride.
“I have seen actor Aamir Khan’s advertisement for a private bank after receiving a complaint. I request them not to do such advertisements keeping in mind the Indian traditions and customs. I do not consider it appropriate. Such talks keep coming up about Indian traditions, customs and deities, especially about Aamir Khan. Such acts hurt the sentiments of a particular religion. I believe they are not allowed to hurt anyone’s sentiments,” said Mishra, who is also the spokesperson of the state government.
Filmmaker Vivek Agnihotri also joined the debate over the ad that has left social media divided. “I fail to understand that since when have banks become responsible for changing social and religious traditions? I think @aubankindia should act by changing the corrupt banking system. They do such nonsense and then say that Hindus are trolling. Idiots,” Agnihotri tweeted and posted the ad.
After Agnihotri’s tweet, many netizens posted their comments and opinions. Even hashtags like #BoycottAUSmallFinanceBank were trending.
This is not the first controversy related to Aamir Khan. Earlier, the actor was criticized for his statements made about religious intolerance in 2016. His old comments were referenced ahead of the release of his latest film “Lal Singh Chaddha” in August, which eventually bombed at the box office.
In August this year, a Zomato advertisement featuring actor Hrithik Roshan sparked controversy when priests of the famous Mahakaleshwar temple in Ujjain, Madhya Pradesh, objected to the advertisement, claiming it hurt Hindu sentiments. The ad was later withdrawn with the clarification that the reference was not about “Lord Mahakal”.
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