ACC partners with BCCI to create campaign for India-New Zealand Test series

ACC embodied the whole idea, led by a digital film titled ‘Leave Behind No Waste’, in which the brand was roped in to collect and co-process all the plastic waste left in the cricket stadium in collaboration with its waste management arm, GeoCycle. shown for. The voice of the film has been given by well-known veteran actor and voice-over artist Piyush Mishra.

In the film, the cricket term for ‘getting out’ is used with plastic waste that doesn’t get flushed out easily from the environment. The brand then takes over the task of repurposing single-use plastic from the stadium and managing it safely in its cement kiln. A challenging playing environment is created between ACC and plastic waste, where the former succeeds and stimulates a green and smart environment.

Sridhar Balakrishnan, MD & CEO, ACC Ltd. said, “Cricket events generate huge amounts of waste and have a large carbon footprint. Our association with BCCI, brings us closer to building a cleaner future and also supports the Swachh Bharat Mission through GeoCycle. Through this film, we want to give a message that how we can make sports more sustainable. In line with our Net Zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety and sustainability.”

The match is expected to generate about 2 tonnes of single use plastic waste. Enabling the circular economy model, the collected waste will be co-processed to generate fuel through GeoCycle’s safe waste management solutions. This technology is recognized globally and is one of the safest methods of waste management. By supporting ACC with its expertise and knowledge, GeoCycle is at the forefront of making the planet a better place for future generations.