Acko will be the associate sponsor of Kolkata Knight Riders, Gujarat Titans

Gujarat Titans and Lucknow Supergiants are the newly formed teams and will be playing IPL cricket for the first time.

Acko started his sports sponsorship journey in 2020 with IPL team franchise Delhi Capitals and later also associated with Mumbai Indians and Sunrisers Hyderabad. With the addition of new teams to its portfolio, in the 15th edition of the IPL, Acko is sponsoring a total of six IPL teams.

As part of the partnership, players from Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Eko logo on their headgear (helmet/cap), while players from the other three teams will have the logo on their trousers. The logo will also be visible in the stadium where the teams are playing. The engagement with the teams will be enhanced with a campaign on television, digital and social media platforms during the tournament.

The company will also create local experiences in six cities to bring fans closer to the teams of their choice and to distribute the teams’ signed merchandise through competitions and events.

Commenting on the partnership, Ashish Mishra, Executive Vice President – Marketing, Acko, said that the six IPL teams will give tremendous visibility to the brand. “These six cities are also the main markets for us. With our on-ground activism, we aim to bring fans closer to the teams…,” he said in a statement.

Raghu Iyer, CEO, Lucknow Super Giants said, “We are delighted to partner with Acko for the upcoming season. We are grateful for their trust in our new franchise and are hopeful that it will be a mutually beneficial collaboration for both the brands.” Arvinder Singh, Chief Operating Officer (COO), Gujarat Titans said that the cricket league is synonymous with excellence and Acko represents the quality of India’s new age businesses. “We believe this is the cornerstone of our partnership,” he said.

Founded in 2016 by Varun Dua and Ruchi Deepak, Acko is one of India’s first digital-indigenous insurers, whose entire operations are conducted through a digital platform. The company said that in 3 years of operation, it has distributed insurance policies to over 70 million unique customers and issued over 1 billion insurance policies.