After the acquisition of Musk, what’s next for Twitter

Musk fired four top executives from the company, including CEO Parag Agarwal, CFO Ned Segal, general counsel Sean Edgett and policy chief Vijaya Gadde. According to various US media reports, Musk is also set to lay off a large part of Twitter’s employees, although the scale of these layoffs has not yet been confirmed. The New York Times reported that managers have already been asked to prepare a list of employees who will be let go. He also announced that a “Content Moderation Council” would be formed. “No major material decision or account restoration will take place before the council convenes,” he tweeted.

What major promises did he make?

On the eve of his Twitter acquisition, billionaire Elon Musk wrote a message to advertisers, promising that the social media platform would not become a “free hellscape for everyone.” The Tesla CEO’s message further said: “Furthermore, in compliance with the laws of the country, our platform should be warm and welcoming to all, where you can choose the experience you want, however you choose. may, for example, be mature enough to watch movies or play video games of all ages.” One of the key elements of Musk’s acquisition is to make Twitter a “common digital town square.”

What are the major challenges?

Monetization has always been a challenge for Twitter, and experts noted that Musk’s ‘free speech promise’ could actually make it even more difficult for social media platforms to be attractive, for example, the meta platform-owned Facebook. . However, Musk underestimated economic considerations in his message to advertisers on October 27.

Will there be layoffs in India?

Experts say India is a low-cost labor force for Twitter, and may not be susceptible to downsizing. India’s large Internet user-base could also be important if Musk plans to continue Twitter’s effort to build a subscription-based business model in the future, he added. In the legal battle on Twitter, Musk in a counterclaim claimed that India is Twitter’s third largest market. The company had also announced plans to expand its engineering team in India in April 2021, but employees are now uncertain about their future.

Will it affect Twitter’s relationship with India?

With Musk saying he wants to make Twitter a den of freedom of expression while respecting the laws, many believe India’s changing rules could become a point of friction for the firm. For example, several experts have said that the amended IT rules could lead to over-censorship and affect free speech on social media, including Twitter. Experts have also warned that the decisions Musk made with Twitter could affect the fortunes of SpaceX and Tesla in India, which are valued more than the social media firm.