Akshay Kumar to endorse Emami’s Boroplus Ayurvedic Cream

To be sure, BoroPlus is just one of Emami’s many power brands. The Kolkata-based company’s other power brands include Navratna, Fair & Handsome, Zandu Balm, Mentho Plus and Kesh King.

“The multifaceted personality of Akshay Kumar extends to his film superstar persona as a dutiful son, a committed husband, a loving father and a responsible citizen. From macho man to pad man, emotional jerks, to his exceptional comic timing, to action hero, he is the epitome of a multi-faceted personality. BoroPlus finds the multi-faceted values ​​offered by Akshay Kumar perfectly suited to the brand’s multi-purpose work,” said Preeti A Sureka, Director, Emami Ltd.

The campaign comes as winter is approaching in some parts of the country. A portion of the BoroPlus portfolio lends itself well to seasonality. The Boroplus range includes skincare products like antiseptic creams, body lotions, aloe vera gels, soaps, petroleum jelly and powders.

Emami often takes the help of brand ambassadors to advertise their products. The company’s celebrity endorsements include actors Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Hrithik Roshan, Shahid Kapoor, Ayushmann Khurrana, Madhuri Dixit, Juhi Chawla, Katrina Kaif, Kareena Kapoor Khan among many others.

Kumar was recently seen in the Hindi drama Ram Setu which hit the theaters on October 25.

“Brands build legacy on a foundation of trust. Emami and its reputed brand Boroplus Ayurvedic Antiseptic Cream have built a strong legacy of consumer trust over nearly four decades based on their product quality and efficacy. I am delighted to be associated with a trusted brand like Boroplus and to be a part of the Emami family, a very popular household name in the personal care world.”

For the financial year ended 31 March 2022, Emami Limited posted a revenue of 2,866.87 crore.