New Delhi Online marketplace Amazon is expanding the scope of Indian exports on the platform as it sees a strong response for Made in India products in global markets and small and medium sized exporters go online to sell their products. said on Wednesday. It has set a cumulative export target of $20 billion from India by 2025, it said, revising its earlier target of $10 billion.
Cumulative exports by Indian exporters on the Amazon Global Selling Program are on track to cross the $5 billion milestone, it said.
“It took almost three years to enable the first billion dollars in this program and the last two billion dollars have come in just 17 months. The program has seen remarkable adoption among businesses of all sizes across India and has grown to over 100,000 exporters since its launch in 2015. These exporters are showcasing their products made in India to millions of customers across the world through Amazon’s 18 international websites. The company said.
Amazon Global Selling Program helps reduce the entry barrier for Indian Micro, Small and Medium Enterprises (MSMEs) to expand their export business by using e-commerce as a platform.
In 2020, the firm’s billionaire founder Jeff Bezos said during a visit to India that Amazon would use its global footprint to export $10 billion worth of made-in-India goods by 2025.
“In 2020, Amazon promised to enable $10 billion in cumulative exports from India by 2025 using this program. However, as Indian MSMEs learn how e-commerce makes it easier for them to reach customers globally, we are witnessing a rapid increase in the number of exporters joining Amazon Global Selling… We are extending our pledge to promote exports. Up to $20 billion by 2025 using e-commerce from India,” said Amit Agarwal, senior vice president India and emerging markets, Amazon.