Amazon Mini TV partners with Meta

The partnership begins with an association with the creators of Suniel Shetty’s action series Hunter – Tootega Nahi Todega. The actor collaborated with Norwegian dance group Kwikstyle on his first visit to India, resulting in over four million plays on Instagram Reels, both the companies said in a statement. Similar creator integrations took place for the Gutter Goo series, resulting in over 58 million plays on Instagram Reels.

“Social media content creators have a unique ability to create a strong connection with their audience. They have the power to create awareness, start discussions and encourage engagement across a range of sectors, and META is at the forefront of this innovation. This presents an opportunity for us to innovate and explore new areas of synergy with budding content creators. This association with META is a step towards tapping such great talent, while we entertain the audience.”

As part of this partnership, the creators will get access to shoot locations to shoot behind the scenes (BTS) content. Apart from this, creators will also get an opportunity to be a part of some shows on Amazon Mini TV.

“Creators are drivers of culture and inspiration, and we want them to be discovered by audiences who love their content. The partnership with Amazon MiniTV and META is rooted in this objective, where Amazon MiniTV unlocks new frontiers in influencer marketing through unique manufacturer integrations. And creators, in whose success we’ve invested, gain access to new audiences watching these exciting shows on Amazon Mini TV,” Paras Sharma, director of content and community partnerships, Facebook India (Meta), said in a statement.

Updated: May 11, 2023, 11:37 AM IST