New Delhi: Megastar Amitabh BachchanThe NFT collection of ‘Madhushala’, autographed posters and collectibles, has fetched $9,66,000 (approximately Rs 7.18 crore) in an auction organized by BeyondLife.Club.
In August, BeyondLife.Club, a venture between Rhythm Entertainment and GuardianLink.io, announced that Bachchan would launch his NFT (fungible token) collection on the platform.
An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not exchangeable.
NFTs can be used to represent objects such as photos, videos, audios and other types of digital files.
Most successful ‘Madhushala’ NFT collection during auction Amitabh BachchanK’s father’s poem – recorded in the superstar’s own voice – crossed total bids of $7,56,000 (approximately Rs 5.5 crore) for the entire collection, a statement said.
The highest bidder for this NFT will take advantage of the meet and greet session with Big B.
Another highlight of the auction was The Loot Box NFT, in which each buyer of the box received an assured art piece from the NFT collection.
About 5,000 items from the Loot Box NFT collection, including art pieces, Big B punks, and rare vintage posters, each sold for $10 54 minutes (totally for $50,000), the statement said. had gone.
It added that the iconic vintage poster NFT, which features seven autographed posters, was sold for a final price of $94,052, while the Big B Punks and NFT Arts collections were sold for a closing amount of $66,900.
“In this world of digitization, NFT has opened up a whole new arena of opportunities to connect with my fans more than ever before. The successful auction of my NFTs, some of the most precious and personal moments of my life and career were well-liked and invested by my supporters,” Bachchan said.
“It was indeed a very proud moment for me and also paves the way for people in my industry to come on board with this new age of technology and connect with their fans,” he added.
The auction, which opened on 1 November and ended on 4 November, was held on Beyondlife.club. It was powered by GuardianLink, one of India’s largest decentralized branded markets for NFTs.
“At the Guardian, it has been a joyous and momentous week. Our first drop was with the great Amitabh Bachchan, via Beyondlife.club. Powered the blockchain aspects of Launchpad’s technology as well as 5,000 odd NFTs.
He said the company is setting up a launch schedule to partner with international artists and brands to bring the same kind of momentum to its NFTs, as well as launch a range of utilities for its collectors, including Metaverse and unlockable content. Is.
“We are moving aggressively to launch the most unique NFT game ever seen by the NFT community. While we are certainly rolling out the elements that the NFT community wants now, in our roadmap We see everything becoming NFTs where collectibles and consumables will give way to more tangible utilitarian use cases,” he said.
In August, BeyondLife.Club, a venture between Rhythm Entertainment and GuardianLink.io, announced that Bachchan would launch his NFT (fungible token) collection on the platform.
An NFT is a unit of data stored on a digital ledger called a blockchain that certifies a digital asset to be unique and therefore not exchangeable.
NFTs can be used to represent objects such as photos, videos, audios and other types of digital files.
Most successful ‘Madhushala’ NFT collection during auction Amitabh BachchanK’s father’s poem – recorded in the superstar’s own voice – crossed total bids of $7,56,000 (approximately Rs 5.5 crore) for the entire collection, a statement said.
The highest bidder for this NFT will take advantage of the meet and greet session with Big B.
Another highlight of the auction was The Loot Box NFT, in which each buyer of the box received an assured art piece from the NFT collection.
About 5,000 items from the Loot Box NFT collection, including art pieces, Big B punks, and rare vintage posters, each sold for $10 54 minutes (totally for $50,000), the statement said. had gone.
It added that the iconic vintage poster NFT, which features seven autographed posters, was sold for a final price of $94,052, while the Big B Punks and NFT Arts collections were sold for a closing amount of $66,900.
“In this world of digitization, NFT has opened up a whole new arena of opportunities to connect with my fans more than ever before. The successful auction of my NFTs, some of the most precious and personal moments of my life and career were well-liked and invested by my supporters,” Bachchan said.
“It was indeed a very proud moment for me and also paves the way for people in my industry to come on board with this new age of technology and connect with their fans,” he added.
The auction, which opened on 1 November and ended on 4 November, was held on Beyondlife.club. It was powered by GuardianLink, one of India’s largest decentralized branded markets for NFTs.
“At the Guardian, it has been a joyous and momentous week. Our first drop was with the great Amitabh Bachchan, via Beyondlife.club. Powered the blockchain aspects of Launchpad’s technology as well as 5,000 odd NFTs.
He said the company is setting up a launch schedule to partner with international artists and brands to bring the same kind of momentum to its NFTs, as well as launch a range of utilities for its collectors, including Metaverse and unlockable content. Is.
“We are moving aggressively to launch the most unique NFT game ever seen by the NFT community. While we are certainly rolling out the elements that the NFT community wants now, in our roadmap We see everything becoming NFTs where collectibles and consumables will give way to more tangible utilitarian use cases,” he said.
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