On May 20, 2023, India will begin withdrawing its highest denomination currency notes from circulation, as announced by the central bank. The Reserve Bank of India (RBI), along with other banks and its 19 regional offices, will introduce the exchange of Rs 2000. Note for lower denomination notes starting May 23. Individuals can exchange or deposit Rs 2000 notes in their bank accounts till September 30. Strange times. In its latest topical, Amul depicted its mascot at a currency exchange counter, holding a Rs 2000 note in one hand and butter in the other. The headline read, “Now you turn it on, now you don’t,” and below the brand’s logo he wrote, “Amul, always in vogue.” The caption of the post on social media was “#Amul Topical: ₹2000 notes to be discontinued.” To keep an eye:
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Earlier, Amul shared a timeline to commemorate the coronation of King Charles III. The post featured a doodle depicting King Charles III along with the Amul mascot. The lovely Amul Girl, dressed in an enchanting gown, was depicted offering a slab of butter to the king. The topical read, “Royality needs royal butter! Amul, for baking, cooking and snacking.”
The song earlier this yeargrandson grandsonThe film fetched RRR the prestigious ‘Best Original Song’ award at the Oscars 2023. The success of RRR team was celebrated and appreciated by many celebrities and fans across the world. Joining the excitement, popular brands like Amul created caricatures featuring their iconic mascot along with Ram Charan and Jr NTR, dressed in distinctive attire from the song and holding the coveted Oscar trophy. The Amul Girl accompanied him, with a tray of butter in her hands, adding a delightful touch to the artwork.
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What are your thoughts on Amul’s latest topical? Let us know in the comments section below.