Sortizzy is a food-focused Application It aims to make food content more functional and impactful for users globally, helping them efficiently manage their food and diet at home through discovery of recipes, brands, products, videos, etc. It is co-founded by Nitin Gupta, Mechanical Engineering graduate from BITS Pilani Goa. Nitin has also held senior positions in Oyo. In an email conversation with TOI Tech-Gadgets Now, Nithin talks about the app
how did it feel to feature on Google List of Play’s Best of 2021 in India?
It feels great to be one of the best apps of 2021 on Google Play. The Google Play Store, as part of Android, helps app developers across India achieve scale and growth. The support and tools provided by Google have been really helpful in getting feedback from our user base, analyzing data critical to growth, and measuring the impact of our development initiatives.
What do you think is the USP of your app that helped you get here?
Sortizy has been created to help people eat the food of their choice easily and conveniently at home. To manage our diet in a sustainable way, we have to rely on the kitchen of our home, and Sort App Each step of the process is designed to be convenient, fun, and engaging. Sortizy to help every step of the way, from discovering favorite recipes, to planning and managing meals, to discover or buy relevant kitchen-related products, to manage or shop for groceries, to learn new skills Is. Food touches everyone and, we believe, there is a need for a dedicated tech platform specifically designed for home cooking and cooking, and we at Sortizy are building just that .
How has the pandemic changed things for you, what has been the biggest learning in 2021?
When it comes to food, the pandemic has changed the approach to diet for many people. They have been able to better understand the importance of a healthy diet for their physical and mental health, which has helped us achieve users. We are seeing that many people are interested in a new diet like vegetarian or want to create global cuisine with new ingredients.
What are your plans for the app for the next year?
We aim to be a part of every household kitchen in India and help people connect and develop a meaningful relationship with food. Next year, we aim to further refine the product and build features that our users are actively seeking. We also plan to increase the content on the platform by engaging more content creators, bringing in exciting brands and products, and driving informed commerce for them.
Do you have a message for users of your app?
We are very grateful for the trust our users have shown in us, and we want to assure our users that this is just the beginning of our journey. We are determined and very excited to create a unique technology-based platform around food – so that everyone can unlock the superpower of their home kitchen and eat the food of their choice from the comfort of their homes.
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