The iPhone 14 will start at $799 and the iPhone Plus at $899 and will be available for pre-order starting September 9.
The iPhone 14 will start at $799 and the iPhone Plus at $899 and will be available for pre-order starting September 9.
Apple Inc. introduced new iPhone 14 models capable of using satellites to send emergency messages and an adventure-focused Ultra Watch for sports such as diving and triathlons.
Externally-focused products will test whether Apple’s relatively affluent customer base will keep spending in the face of rising inflation.
Prices for the high-end iPhone 14s remain the same as last year’s iPhone 13 model. But Apple dropped its cheapest option, the iPhone Mini, which means the cheapest model is now $100 more than it was last year.
Guests look at the new iPhone 14 at an Apple event at its headquarters in Cupertino, California, USA, on September 7, 2022. photo credit: Reuters
The iPhone 14 is priced at $799 and the iPhone 14 Plus for $899 and will be available for pre-order from September 9. The iPhone 14 Pro will cost $999 and the iPhone 14 Pro Max for $1,099 and will be available from September 16.
“It’s interesting that they decided to essentially maintain pricing despite inflationary pressures,” said DA Davidson analyst Tom Forte. “The decision or strategy is Apple believes it can maintain margins by discontinuing the lower-priced device in the lineup.”
Apple said its satellite SOS would work with emergency responders. It also said that in certain situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity.
Shares of Globalstar Inc. jumped 20% on Wednesday after the satellite services firm announced it would be the satellite operator for Apple’s emergency SOS service.
New products are showcased at an Apple event at their headquarters in Cupertino, California, US, on September 7, 2022. , photo credit: Reuters
Apple will pay 95% of the approved capital expenditure for the new satellites that will be needed to support the service, but Globalstar said that building and deploying the satellites will still require raising additional debt.
The stock was up about 70% from mid-June to Tuesday’s close after speculation it was working with Apple.
Other companies are working on similar tasks. SpaceX founder Elon Musk said last month that he is working with T-Mobile to use its Starlink satellites to connect phones directly to the Internet.
Apple’s iPhone 14 Plus model will have a bigger screen like Apple’s iPhone Pro model but will have an A15 processor chip like the previous iPhone 13.
The Cupertino, California-based company also showed off a trio of new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving and designed to challenge sportswatch experts like Garmin and Polar.
“Apple is competing for a consumer segment that already has high loyalty to its existing products and vendors, and it will need to prove itself over time,” said Runner Björhovde, an analyst at Canalys. Told.
The Ultra has a bigger battery for running through events like triathlons and better waterproofing and temperature resistance for working in outdoor environments, as well as better GPS tracking for sports.
A new Apple Watch SE is displayed at an Apple event at the campus of Apple’s headquarters in Cupertino, California, USA on September 7, 2022. photo credit: AP
The new watches include an upgraded budget model called the SE and a Series 8 watch that includes crash detection and a low-power mode for 36 hours of battery life.
The Series 8 with Cellular will start at $499 and the SE will start at $299 with Cellular. The Ultra, which includes cellular in its base model, will start at $799 and will be available on September 23.
Apple said that the new Series 8 Watch has a temperature sensor that will work in conjunction with its previously released cycle tracking app to track ovulation. The company emphasized the privacy approach of its bicycle tracking. Privacy and reproductive health data have become a focus for tech companies in the wake of the US Supreme Court’s decision that decimated the constitutional right to abortion in the United States.
Apple said it does not have a key to decrypt health data such as cycle tracking.
Apple also said that its second-generation AirPods Pro will feature double the amount of noise cancellation compared to the original version.
The new second-generation AirPods Pro are on display at an Apple event at the campus of Apple’s headquarters in Cupertino, California, US, on September 7, 2022. photo credit: AP
But while accessories like the Apple Watch have driven incremental sales out of Apple’s existing user base, the iPhone continues to be the cornerstone of its business with 52.4% of sales in its most recent fiscal year.
Apple stock was up 0.8% after the presentation, lagging the S&P 500’s gain of 1.8% for the session.
Apple gave no indication or preview of its mixed-reality headset on Wednesday. The device is expected to have cameras that pass a view of the outside world to the wearer while overlaying digital objects on the physical world. Analysts don’t expect the device to go on sale until next year at the earliest.
A rival headset called Project Cambria is working with Meta Platforms Inc., which is spending billions of dollars on the project.