In an era of frequent job changes and self-employment, Apple honors employees on their 10-year work anniversary with a unique gift. According to a recently posted unboxing video, the company gives such workers a square slab of aluminum — the same material used to make its products — a polishing cloth and a signed note from CEO Tim Cook.
A video posted on the ‘DongleBookPro’ YouTube channel indicates that the unusual ‘product’ is packed in a white box reminiscent of many other Apple products.
“Congratulations on reaching this milestone moment. The work you’ve done, the challenges you’ve faced and the successes you’ve made possible – all deepen and abiding in Apple’s mission to improve the world.” On behalf of everyone at Apple, thank you for bringing us all together on our journey,” the signed note reads.
The heavy block inside bears the Apple logo and comes with an Apple polishing cloth. The latter is an official product currently retailing 1900 in India.
Over the years, Apple has created many different ways to celebrate the 10 year anniversary. Earlier, the company honored deserving employees with a crystal award with its famous logo engraved through the center of the block. As per reports, the company will switch to the new (and heavier) aluminum design sometime around 2020 or 2021.
The unboxing video and commemorative gift seems to have left netizens divided. While some termed it a ‘beautiful’ gift for long-term employees, others lamented its purely decorative nature.
“Thanks for helping me make my next billion. Here’s a piece of metal. If you’re still with us in another decade you can get another one with some paint!” one user taunted.
“It is a beautiful gift and memorable as it is an original creation by the company itself,” retorted another.
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