Entrepreneur Ashneer Grover will come out this December with his autobiography, which he says is “about the hypocrisy of life – success in failure and failure in success”. He will also offer an inside look into the mythical world of unicorns. Titled “Doglapan: The Hard Truth About Life and Start-ups”, the book is being published by Penguin India.
Updating his fans and friends, Ashneer Grover wrote on his social media, “After reading the book will you quit your job right away or will you do a job for the rest of your life. At least not in the middle phase. Absolutely To get clarity in life – read my incredible life story!”
Soon after his post, netizens started making fun of him. One user wrote, “Which line have you come brother?”
Another said, “Who is the author”? To which Grover replied, “I am the author. It is a memoir/autobiography with a twist.”
Another user wrote, “What are you doing… Pagal paan hai ye book sell bik likhne karyo ko… Kam pe dhyan de.. Dogalpan hai ye…just kidding”
“I learned so many things from you, the most important thing was how to think with so much clarity when evaluating an idea or business. I’m sure I’ll love this book,” read another comment on Twitter.
Talking about his literary venture, Grover says, “I have had my share of heroes, villains, character artists and more in my life.”
“This is my real-life story, which has left me with too much experience, too much gray hair, too much insight into who my real friends and well-wishers are; too much sense of ‘dogma’ – the failure of success and failure in success; and a deeper understanding of what really matters in life,” he adds.
Ashneer Grover is the co-founder and former MD of the Indian fintech unicorn BharatPe. He was also a popular shark (investor) in the first season of the reality TV show ‘Shark Tank India’.
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