Hinduja Group flagship company Ashok Leyland on Saturday announced the launch of an e-marketplace named ‘Re-AL’ for the used commercial vehicles segment. The platform is designed to assist customers in converting their existing vehicles for an Ashok Leyland truck or bus, thereby facilitating an upgrade.
“The used commercial vehicle industry is ripe for disruption. We have multiple opportunities to provide customer centric solutions, leveraging our digital platform,” said Ashok Leyland MD & CEO Sheenu Agarwal.
In a statement, the city-based heavy commercial vehicle maker said it aims to bring more transparency in the unorganized used vehicle ecosystem. Through the digital service, customers will have access to a variety of facilities, including valid documents and the ability to choose their preferred vehicle.
This used vehicle e-market The solution is an important milestone in our digital transformation journey,” said the CEO.
Sanjeev Kumar, President, Medium & Heavy Commercial Vehicles, Ashok Leyland emphasized the importance of the used vehicle business as a key focus area. He added that this segment provides an opportunity to the customers to sell their vehicles at a higher resale value.
“We believe that this e-marketplace will help enhance the overall customer experience in exchanging their old vehicles for a brand new one Ashok Leyland trucks and buses,” Kumar said.
(With inputs from PTI)
catch all corporate news And updates on Live Mint. download mint news app to receive daily market update & Live business News,