Assembly elections: How political parties are using social media to woo voters

With the Election Commission banning rallies and road shows for the upcoming assembly elections, all political parties have changed gears and switched to digital mode, amid a surge in Covid-19 cases. This time the battle is being fought on social media and every political party is using the phone as a medium to communicate their messages.

The BJP is leaving no stone unturned to reach out to every voter and setting up a war room at the constituency level is their way forward. While BJP has expanded its war room to the assembly level, on the other hand, Congress is increasing its game on WhatsApp.