Mumbai (Maharashtra) [India]May 2 (ANI): Audi India, the premium arm of Audi India, German Audi AG, has again announced the price hike, which is up to 2 percent of its models effective from May 15.
The decision comes in response to growing input costs and adverse currency exchange rates.
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Audi A4, Audi A6, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS Q8, Audi Q8 E-Tron, Audi Q8 Sportback E-Tron, Audi Sportback E-Tron, Audi E-Tron GT and Audi E-Tron GT and Audi E-Tron GT Rage.
This is a second price modification in less than six months. The company raised prices by 3 percent in prices in January 2025 citing similar cost pressures.
Commenting on the latest step, Audi India chief Balbir Singh Dhillon said, “We are implementing price adjustments up to 2 percent due to increase in exchange rates and input costs. This improvement is necessary for Audi India and our dealer partners who are required to ensure permanent growth. We are committed to reducing the impact of our value.”
Current Audi India portfolio includes Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS Q8, Q8 E-Tron, Q8 Sportback E-Tron, E-Tron, E-Tron GT and RS E-Tron GT and mix internal combination of internal combustion and electric model.
Luxury car manufacturers like Audi, with inflation pressure to affect the motor vehicle sector globally, are running on a criterion between managing operational costs and maintaining customer satisfaction.
The latest growth underlines the ongoing instability in global supply chains and input pricing, with similar challenges with vehicle manufacturers in navigating segments. (AI)
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