New Delhi: The usage of smartphones in a day among the consumers is increasing year by year. Indians are also not behind in this. According to mobile analytics firm data.ai, the average duration of smartphone consumption in India has increased to 4.7 hours per day in 2021, from 4.5 hours in 2020 and 3.7 hours in 2019.
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The report said the pandemic has intensified existing mobile habits, which have froze in 2021. Clearly, the signs suggest that the pandemic has only encouraged our smartphone habits as the big jump can be clearly seen in the data.
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According to mobile app analytics platform data.ai (formerly App Annie), users have now spent an average of 4 hours on smartphones in the June quarter of this year. “The huge gains in consumer attention earned during the lockdown have no longer waned as the physical world has reopened. In fact, users have doubled the time spent on smartphones,” the report said.
Most time spent on social and photo and video apps in 2021
India came second among the top 20 mobile markets in terms of app downloads in 2021 with nearly 27 billion downloads.
According to the report, 7 out of every 10 minutes on mobile were spent on social and photo and video apps in 2021. While photo and video apps (such as Josh and MX Takataka) have seen an increase in market share of the time spent, it hasn’t quite. At the expense of current habits. Rather, consumers have historically converted ‘non-mobile’ time to time spent in apps and games.
Meta-owned app Instagram was the most downloaded app in India in 2021 with over 205.4 million app installs on Android, while same company app Facebook took the second spot with 163.6 million downloads.
the trend is global
Consumers in three markets which are Indonesia, Singapore and Brazil now spend more than 5 hours a day on smartphones. In this, Singapore users have reached 5.7 hours a day in the apps.
“Meanwhile users in 13 regions (Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, US, UK) are now committing to more than 4 hours per day,” the report said. Having said. ,
“High-growth areas are particularly attractive. Over the past two years, Singapore went from 4.1 to 5.7 hours. In Australia, from 3.6 hours to 4.9. Both accounted for a 40 percent increase in time spent,” the report said. represent,” the report said. ,