The ‘micro-donation’ campaign launched by the Bharatiya Janata Party (BJP) is not just to collect money from the public, but the state coordinator of the party’s micro-donation, with a bigger goal of widening its base by reaching out to more people. Is. S Muni Subramaniam has said.
The scheme, which was launched on December 25 on the occasion of the birth anniversary of former Prime Minister Atal Bihari Vajpayee, was to be concluded on Friday to commemorate the death anniversary of party ideologue Deen Dayal Upadhyay. The intention of the party was to collect contributions as small as ₹5 and a maximum of ₹1,000 to create a sense of participation among its members and sympathizers.
Subramaniam, who is also the state general secretary of the party’s SC Morcha, said, “More than money, the idea is to start a public discussion on the working of the central government and get the message across to the grassroots.”
The party has divided Andhra Pradesh into 929 regional units for convenience, which collectively have 45,920 election booths. “Armed with a list of voters, each representative of the ‘Shakti Kendra’ (collection of five or six booths) should meet at least 25 voters and support the state government’s welfare schemes, such as Rythu Bharosa, of the Centre’s role behind There was a need to explain. Schemes for farmers, girls, support to Farmer Producer Organizations (FPOs), schemes for SC/ST/OBC communities etc. We believe that this message is being conveyed beyond the boundaries of the party office and directly Leads to the community.
Apart from promoting the mobile application, donations are made only through the ‘NaMo’ app to ensure accountability in the contributions received towards the party fund. “Although the program was to end on Friday, we intend to continue it further,” said Mr. Muni Subramaniam.
In Cuddapah, where a group of six mandals have been named ‘Annamacharya mandal’, booth committee members read out donations collected online till Friday. Kadapa district party office in-charge and assembly constituency coordinator GST Lakshmana Rao, who lauded Upadhyay for propounding the principle of ‘spiritualism linked humanism’ to the RSS, said a token amount of Rs 10,000 was deposited in the party account as tribute. was deposited. Upadhyaya Jayanti.
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