The sales momentum was primarily driven by the company’s entry range – BMW G 310 R and BMW G 310 GS motorcycles, which accounted for around 90 per cent of annual sales.
see photosBMW Motorrad is expected to register over 100 per cent sales growth in CY2021.
BMW Motorrad India has delivered 5000 motorcycles in our market with its highest ever sales in the Indian market. The company has also said that it is set to register over 100 per cent growth in year-on-year (YoY) sales in India in calendar year 2021. The sales momentum was primarily driven by the company’s entry range – the BMW G310. R and BMW G 310 GS motorcycles accounted for almost 90 percent of the annual sales.
Read also: Planning to buy BMW G 310 R? here are the pros and cons
The BMW G310R is one of the best-selling models in the brand’s line-up.
Vikram Pawah, President, BMW Group India said, “Since its inception, BMW Motorrad has redefined the premium motorcycle landscape in India with its dynamic product range and bespoke riding experiences. 2021 for BMW Motorrad in India It has been a phenomenal year. Despite the turbulence. In the two wheeler industry, we have done well and achieved exponential growth. We will continue to meet the needs of the purists, as well as the aspirations of a new base of brand fans Those looking to enter the world of Motorrad. We are committed in our endeavor to excite the riding enthusiast with new launches and curated experiences that truly reflect our motto of ‘Make Life a Ride’.”
Read also: Planning to buy BMW G 310 GS? here are the pros and cons
The BMW G 310 GS has contributed significantly to the sales of the brand.
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The company also said that there were several new launches including BMW C 400 GT, BMW R 1250 GS and BMW R 1250 GS Adventure, BMW R nine T and BMW R nine T scrambler, BMW S 1000 R, all new BMW M. The 1000 RR and the BMW R 18 Classic have also helped the company increase its brand value. Then, BMW Financial Services India acted as a catalyst in expanding BMW Motorrad’s footprint in India with its easy finance solutions.
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