It is a classic David-Banams-Golaiyat Spectator Sport. But the essence of this spat among the owners of the chief Brands-The popular ice-cream manufacturer (This columnist’s favorite taste remains cherry garcia, which was launched as a tribute to a dead lead guitarist and singer Jerry Garcia, a consumer goods, a group of consumer goods-a group of consumer goods-the effects that can occur on the brands. Or, on the contrary, how brands affect Bhurajiti.
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The brands have always been impressive in changing the curriculum of geopolitics. Go back from 1914 to 110 years, the eve of World War I. The upcoming war rang a death bell for the Ottoman Empire, signed to divide the area between the two colonial powers with the 1916 Anglo-French Cyx-Picot Agreement.
America and Russia also wanted on carving. Until 1923, in the sand and the new nation-states from the West Asian desert: Palestine, Syria, Iraq, Lebanon and Jordan were drawn arbitrary lines. Anthony Sampson’s book, Seven sisters (1975), Documents how seven multinational oil companies -Keshel, BP, Standard Oil, Texaco, Mobil, Chevron and Gulf Oil influenced the foreign policies of UK, US and France and manipulated the drawing of border drawings to secure oil concessions. Oil and geo -politics are always designed for the bedfellow of the edge and for a constant Middle East Stiff Bears testimony.
Cast your mind back in 1973 when Chile’s democratically elected President Salvador Olende was killed in a bloody coup by Military General Augusto Pinochet, with some secret assistance of the American intelligence. Declassified documents have also revealed the Smud fingerprints of American multinational companies – this and T, Pepsi, IBM, Connecote Copper and Anaconda Copper. Costa-Gavras award winner 1982 film missing The assistance of the Nixon administration for the oppressive dictator was fictionally made, including an unnatural, even refusing to help us torture and kill citizens to torture and kill us.
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Cuts by February 2022, when Russian forces invaded Ukraine and 1,000 companies pulled out in protest, demonstrating a geopolitical brand activism, demonstrating a clear variety. Some companies left their assets on the ground, some handed the keys to senior managers, some found local Russian buyers and some companies were forcibly made.
For example, Starbucks, Stars became coffee and in its logo Marmeda transformed into a Russian swan princess. McDonald’s also plays a new name and a changed logo in Russia. But then, there are Mondelez and Proctor & Gamble (P&G), who decided to stick around, displaying a separate geopolitical belief system.
In March 2022, in a letter to employees, P&G CEO John Muler said that the company is reducing its product portfolio and stopping capital investment, but “” The necessary basic health, hygiene and personal care items will continue to focus on goods required by many Russian families, which depend on them in their daily lives. “
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However, brand values with Bhurajiti can be difficult to align, especially if customers discover dishonesty in the process. McDonald’s’s asymmetric reaction to geopolitics – Russia is reducing Ukraine’s invasion, but Gaza remains open in Israel despite atrocities – North Africa, West Asia, Malaysia, Indonesia and some parts of India are boycotting the brands to consumers in some parts of India.
It is hurting where it hurts the most: the fall in sales resulted in net income erosion and per share income (EPS) shaved. The same is perfect for Starbucks, which has closed its net income and EPS.
The second term of Donald Trump in the office has triggered a new bout of geopolitical churning, in which American companies fall themselves to align with the emerging policy regime. For example, Blackrock has bought two ports on either side of the Panama Canal, Meta has reverse its content moderation policy, BP has sheltered renewable energy investment plans and Accenture has raised its famous DEI policy. Elon Musk added a new dimension to the mixture. He has sued big advertisers like Disney, who drew his advertisement from the X platform after Musk achieved it in 2022. The last heard, Unilever came in and the case was withdrawn against it.
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Unilever may have acquired B&J in 2000, but their value systems remained separate. Brands mean different things for different people. In addition to being used to create and store price (brand equity), the brands represent a series of perceptions and emotions and include them that customers join the product or service offering.
Thus geo -politics can become a debris ball for some brands. But when a company chooses issues that align with their price system-like the progressive approach of B&J (the company still provides free ice cream scoop to anyone going to its store on the day of the foundation)-It rarely loses customers or experiences a decline in pure income or EPS. The evidence is in the figures of consumption: In 2024 the sale of B&J increased rapidly compared to Unilever Marki brands such as Magnum.
The author is a senior journalist and the author of ‘Slip, Stitch and Stumble: The Untold Story of India’s Financial Sector Reforms’ @rajrishingizhal.