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Under the new excise policy, Haryana targets Rs 14,064 crore revenue. In 2024-25, it collected Rs 12,700 crore, exceeding the Rs 12,650 crore target
The highest bid for the same zone last year was Rs 48.28 crore, surpassing the base price of Rs 36.75 crore.
(News18 Hindi)
In a major development, the Haryana government is set to roll out a new excise policy, triggering the auction of liquor contracts across the state. As part of this, a liquor vend at Bristol Chowk on Gurugram’s upscale Golf Course Road fetched a record-breaking bid of Rs 98.6 crore by G-Town Wines—making it the most expensive liquor contract in Haryana. The winning bid far exceeded the reserve price of Rs 94.6 crore.
Last year, as reported by the Indian Express, the highest bid for the same zone was Rs 48.28 crore, surpassing the base price of Rs 36.75 crore.
The Nawada zone saw bids that were 30 percent above the base price. Similarly, the South City zone had a 25 percent increase, while bids for American Express on Southern Peripheral Road were up by 24.3 percent. Other notable increases were observed in Badshapur at 20.9 percent, Sikohpur and Kankrola at 20.5 percent each, Sohna Road at 16.9 percent, and Banni Square at 12 percent, the Indian Express reported.
Under the Excise Policy 2025-27, the Haryana Government’s Excise and Taxation Department successfully conducted the third phase of liquor retail shop auctions. Out of the 79 zones in Gurugram (East), 50 were auctioned, generating a revenue of Rs 1270.40 crore, which exceeds the reserve price of Rs 1198.90 crore by 5.96 percent. This auction was overseen by a committee chaired by the Deputy Commissioner (DC) at the Excise and Taxation Department office in Resource Bhawan, with CTM Ravindra Kumar representing the DC.
DETC (East) Amit Bhatia reported a strong response to the third round of excise auctions, indicating a positive reception to the state’s new excise policy.
The next auction round for the remaining zones in Gurugram West and East is scheduled for June 3 and June 5. E-tenders for Gurugram (West) will be accepted from 9 am to 4 pm on June 3, 2025, with evaluations at 5 pm the same day.
Similarly, tenders for the remaining 29 zones of Gurugram (East) will be invited on June 5, 2025, within the same timeframe. The reserve price for the remaining zones is set at Rs 1021 crore.
The high bid for the Bristol Chowk contract can be attributed to its prime location near the upscale DLF area and the Delhi border, coupled with intense commercial activity.
Another liquor shop on MG Road in Gurugram, also near the Delhi border, fetched a bid of Rs 43 crore, highlighting the high demand for liquor contracts in these areas. Notably, liquor prices in Delhi are higher than in Haryana, further driving up the demand and prices for these contracts.
The third phase of liquor vend auctions was a bonanza for the Haryana Government’s exchequer as bids fetched Rs 1270.40 crore, exceeding the reserve price of Rs 1198.90 crore by 5.96 per cent.
The Haryana Excise and Taxation Department conducted and completed the auctions of 50 out of 79 liquor retail zones in Gurugram (East) under the Excise Policy 2025-27.
The DLF-3 zone fetched Rs 63 crore against a reserve price of Rs 60 crore, the second highest in the district. The third highest was for the Shankar Chowk zone, which went at the base price of Rs 62 crore.
The auctions were conducted under a committee led by the deputy commissioner at the department’s Resource Building office. City Magistrate Ravindra Kumar represented the commissioner during the bid opening. Amit Bhatia, Deputy Excise and Taxation Commissioner (East), said the bidding was open from 9 am on May 30 to 4 pm on May 31.
The next auction round for the remaining zones in Gurugram (West) is set for June 3, with e-tenders accepted from 9 am to 4 pm, and evaluations at 5 pm. For the remaining 29 zones in Gurugram (East), tenders will be invited on June 5 from 9 am to 4 pm, with evaluations at 5 pm.
The reserve price for these zones is Rs 1021 crore.
According to a report by India Express, the excise policy this year spans 22 months instead of the usual annual term starting in June. From June 2027 onwards, the policy will cover a two-year period, potentially leading to higher bids.
Licences in Gurgaon are allocated by the excise department through its zones, with a restriction allowing each licensee to open a maximum of two vends per zone to prevent monopolies by large businesses, the report pointed out.
Competition from neighboring states has increased recently due to Haryana’s more liberal policy and lower prices, attracting many companies to enter the business, as excise officials previously informed The Indian Express.
The Haryana Government has set a revenue target of Rs 14,064 crore under the new excise policy. In the 2024-25 period, the government collected Rs 12,700 crore, surpassing the target of Rs 12,650 crore.
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