1. Public Fund
For a long time, young Indians remained largely indifferent to yoga, while in the West its fascination attracted public attention. The global push of the Narendra Modi government has worked wonders. Photo-ops with high-ranking officials posing as seasoned acrobatic yogis make for a more engaging show than officers pretending to pick up garbage to clean India. Selfie videos of digital-savvy ministers have added to the cool quotient.
Between 2015 and 2019, the ministry Ayush spent 137 crore on Yoga Day programsShow the data presented to Parliament, with 50% for advertising and publicity through the media. Heads of expenditure included organizing major events, awarding, purchasing mats and manufacturing postal stationery. During 2015-17, at least one additional The Ministry of External Affairs had sanctioned Rs 15 crore to the embassies to organize foreign events.
When faced with pandemic, autonomous bodies are working Also funded research established under the Ministry of AYUSH In finding ways in which yoga can prevent Kovid-19 infection.
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2. Passenger’s Pleasure
Over the years, yoga has become an essential part of the health, hospitality and tourism sectors, attracting both local and international travelers. Wellness tourism, which includes yoga, grew twice as fast as tourism overall between 2015 and 2017 and was projected to reach $919 billion by 2022 before the pandemic struck, according to the Global Wellness Institute.
The worldwide trend of searches for “yoga retreats” for Google, which briefly dwindled in 2020 due to the pandemic, is on the rise again, with Irish, Australian and Swiss users dominating search interest. From group yoga sessions to ashram experiences, traveler industry professionals say they are looking to yoga in a variety of ways with their vacation, both as a paid and complimentary services.
Balaji Nanabal, chief executive officer of Shreyas Retreat in Bengaluru, said yoga tourism was already growing “at least 20-30% every year” and has now recovered to around 50%, mainly led by domestic travellers.
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3. Master Business
Stressed out in work and personal life, there are many yoga centers that boast of a rapidly growing community of yoga teachers. Hrishikesh Kumar, CEO of fitness company Xtraliving Pvt Ltd, said that earlier, older adults often went to yoga centres, but now it is the youth who are facing increasing health issues. Delhi-based meditation teacher Soumya Mathur said youth were turning to holistic healing methods such as yoga to overcome physical and mental health issues that “have become prevalent due to a chaotic lifestyle”.
He attributed the influx of trainers to increased flexibility in how long one needs to train, and in which forms of yoga, to be able to become one – but the ease of becoming certified also poses risks to students. can do Kumar expects the market to take care of this issue as customers can judge the quality. The center, too, has developed an app for yoga centers to register themselves, and there were 5,1,41 of them at the last count.
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4. Perception vs. Reality
Despite the increase, some surveys still found the uptake of overall totals to be low. About 62% of the 29,999 Indians surveyed by the Pew Research Center in 2019-20 said they had never practiced yoga. In another survey conducted by fitness technology firm GOQii, yoga emerged low on the fitness regime’s preference list, behind walking, exercising, running and cycling.
a government funded studies A large knowledge-practice gap was also found among 162,330 participants across India: while most believed yoga improved their lifestyle, only 11.8% practiced it.
What stops us from lifting yoga mats? According to a 2021 global yoga survey by fitness app, DoYou, “laziness, procrastination and distraction” were the most common set of reasons (44%), followed by work (41%) and family reasons (25%).
This may improve as yoga reaches more people. Mathur said the practice was no longer seen as something for “spiritual” or “hippie” individuals, and that there was growing interest among believers and non-believers alike.
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5. Influencer Bogie
Esoteric Western figures who affirm yoga masquerade as “yoga influencers” online. Many yoga teachers have taken to social media, with millions of followers watching their yoga adventures.
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Views on yoga related videos have increased every year in the last five years YouTube in a report, but there was a notable bump of over 165% in 2020 as the pandemic forced a transition to home workouts and the need to regulate mental health. Average daily uploads climbed more than tenfold over the past five years, while such videos reached nearly 3 billion views in 2020, nearly three times more than in 2019.
“The need to stay healthy and the rise of online classes” [during the pandemic] Krishna Kumar, Chief Customer Officer, GOQii, said, “It has led to many experiments with yoga. It encouraged many people who excelled in the skill to become influencers or coaches. It has also become a good career option. “