Updated: April 14, 2023, 10:01 AM IST
team mint
In this video, we explore the remarkable story of … MoreIn this video, we explore the remarkable story of how Malavika Hegde, wife of the late V. Siddhartha, behind Cafe Coffee Day, turned the company around after his tragic death in 2019. Despite facing many challenges, Malvika was able to reduce the company’s debt, sell off unnecessary assets, close loss-making stores, and withdraw unprofitable coffee vending machines. It also attracted new investors and successfully exported high-quality Arabica coffee beans from CCD’s plantations, which helped diversify the company’s revenue streams. Under Malavika’s leadership, Cafe Coffee Day has seen a remarkable turnaround and has become a shining example of how a company can bounce back from adversity. This is not just a comeback story of a brand; It is also the story of a woman who did not give up and showed resilience in the face of adversity.