House , Video / ‘Campa Cola is back’: Reliance buys iconic soft drink brand of the 70s, ready to compete with Coke and Pepsi
Updated: 01 Sep 2022, 01:47 AM IST
- Reliance Industries, which announced its foray into the FMCG space earlier this week, has acquired domestic soft drink brand Campa from Delhi-based Pure Drinks Group. The deal is estimated to be near 22 crore and Reliance Retail Ventures will launch it around Diwali for general merchandise and local markets. Reliance Retail Ventures, the retail arm of billionaire Mukesh Ambani’s Reliance Group, has already introduced its three variants including its iconic cola flavor, orange and lemon at select stores. Watch this video for more.