CEAT Tires is targeting 500 exclusive stores by 2023, making it one of the largest tire dealership networks in the country.
see photosThe new CEAT shops will also be equipped with multiple digital elements
CEAT Tires recently announced that it has started the process of revamping its CEAT Shoppe network to enhance the customer experience. The brand will revamp its retail channel across the country, starting with 10 new design stores in metro cities and key markets in the coming months. The company also plans to overhaul all its existing showrooms and launch 50 additional stores in the current financial year. The company is targeting 500 exclusive stores by 2023, making it one of the largest tire dealership networks in the country.
On the new development, Arnab Banerjee, COO, CEAT Ltd., “The newly redesigned CEAT Shops will act as premium touchpoints for consumers and aim to deliver a never before experience across India. Overall, the store’s The goal is to strike a balance between the two. The hard-core industrial look and the tastefully crafted lifestyle space. Every single element in the store is designed and fabricated to optimize the customer experience. We are redesigning all existing Ceat Shops. Planning to overhaul.”
Redesigned CEAT Shoppes to feature cutting-edge premium and futuristic retail design
The revamped CEAT shops will feature state-of-the-art, premium and futuristic retail design to enhance the customer experience, the company said. It will use a combination of industrial colors and materials such as grey, perforated metal, aluminum profiles, metal partitions, etc. Exclusive, warm lighting fixtures will bring depth to the store and experience. The company says that the Ceat Shops are designed to be sustainable, as the materials selected are long-lasting and consume less, or require less maintenance, over a period of time.
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The modern design will incorporate digital elements for an interactive and engaging experience. The display has been completely re-imagined in the way customers interact with the tyre. CEAT Shops will be empowered as service centers, where customer requirements such as warranty registration, ‘on-spot’ claim settlement, a customer response mechanism (NPS) and service reminders will be taken care of.
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