The 15-page digital flip book launched as a part of the ongoing monthly campaign urges people to quit tobacco for the sake of their health and the health of the environment.
The 15-page digital flip book launched as a part of the ongoing monthly campaign urges people to quit tobacco for the sake of their health and the health of the environment.
“We didn’t want to stop with the awareness initiative. We wanted to remind people to quit tobacco every month, and help them achieve this goal,” says Dr. Guhan, who runs the Sri Ramakrishna Institute of Oncology and Head of Research. He recently launched a 15-page digital flip book that is interactive and adopts a digital graphic novel format to teach readers how to quit tobacco. Video accessed can be shared, free to play and widely shared.” Any discussion in the form of animation brings lightness to the topic. As a result, people get attached to it easily,” he explains.
According to the World Health Organization, tobacco kills 8 million people every year and destroys our environment, further harming human health through cultivation, production, distribution, consumption and post-consumer waste. “Consuming tobacco in any form puts one’s health at risk. Cigarette smoke contains 7,000 harmful chemicals, including hydrogen cyanide. More than 200 million adults in India use tobacco. Despite awareness, G. There has been a slight decline in the number of people quitting tobacco, according to local adult tobacco survey, A global standard for the systematic monitoring of adult tobacco use. (Smoking and smokeless) and tracking major tobacco,” Guhan explains.
Animated videos spread the word on real facts without any hype. It follows a narrative, where animated characters ask questions about how a common person wants to quit tobacco, learn about the symptoms and treatment of cancer caused by tobacco use.
Having several apps, digital pamphlets, e-books, short films, digital awareness vans and a special website on cancer, he says he is constantly exploring all kinds of online platforms to raise awareness. “Addiction is higher among young adults. That’s because they have easier access. It should start with shoppers and homes. Parents are role models. Maybe actors on the big screen can reach out to them in a big way too. Days, actor MGR portrayed himself as a hero who is a drug addict and has a huge impact on people. We need more reel heroes like this on the big screen too.”
He reiterates that people should understand that tobacco in any form is poison. “It damages your immune system, vision, hearing, lungs and causes many cancers. It’s like carrying a ticking bomb in your hand.” Dr Guhan says, “In addition to highlighting facts like how tobacco use shortens one’s longevity, the video also leads them to counseling and nicotine replacement therapy. Also instructs to seek help from support groups, NGOs and hospitals. And, adopt a healthy lifestyle. The flip book is just a reminder.”
The book can be accessed at www.nosmokingsrior2022.digione.in