New Delhi: Packaged consumer goods company Colgate-Palmolive (India) Limited has launched a range of Palmolive face care products including face foams, gels, scrubs and masks, catering to the consumer demand at the premium end of the skincare market in India.
The products are available on traditional and e-commerce platforms.
“Palmolive Face Care is the most exciting product innovation in the face category in many years. Palmolive is introducing the luxurious Foam Face Wash that combines Ayurvedic ingredients like Multani Mitti and Tulsi with essential oils like Lavender and Chamomile. In addition, the Palmolive face care range also includes sensorial scrubs, masks and souffle formats for a great face care regimen,” said Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Ltd.
The company is also using cruelty-free and silicone-free plank in response to growing consumer demand for brands with more natural and sustainable products. The company said the portfolio is cruelty-free and comes in recyclable containers, ensuring they are as good for the planet as they are for users.
The price of the products in all its formats will be between 299 to 599.
Colgate-Palmolive (India) Limited is one of the top sellers of oral care brands in the country – it manufactures and markets toothpaste, toothpowder, toothbrush, oil pulling products and mouthwash under the Colgate brand. The Mumbai-headquartered company also sells a range of personal care products under the Palmolive brand.
Recently, it launched a new toothpaste variant called Colgate Gum Expert, an enhanced version with a focus on gum health. Its toothbrush portfolio expanded with the launch of Colgate RecyClean, a toothbrush with bristles made from plant-derived raw materials, with a handle made from 100% recycled plastic.
Never miss a story! Stay connected and informed with Mint.
download
Our App Now!!
,