The data is bigger than all other possible assets. Rajesh Babu Kodali, a data mining expert by profession, says that the 21st century is all about big data, it is a vital step in the fight against the COVID-19 pandemic, for today’s public and private businesses as well as healthcare facilities. important resource.
The endless data available to all has now collapsed, thanks to data mining experts like Rajesh Babu Kodali, who work day and night to make the data available. Rajesh Babu Kodali, who is a Computer Science graduate from the prestigious Vellore Institute of Technology, completed his Masters in Information Systems with a minor in Database Systems from USA, his educational qualification and interest in the field, has made him the best Data mining specialist.
According to him, the future of data mining is bright, and the trends for 2022 are as follows:
operational optimization
According to data mining expert Rajesh Babu Kodali, data mining techniques will help organizations reduce business costs and uplift the overall functioning and make them run more efficiently. Data mining methods will help company leaders identify costly bottlenecks and improve decision-making.
fraud detection
Observing data through data mining techniques can help identify anomalies such as fraud, it can often help identify patterns and can provide important information to teams. While this is a well-known use case in banks and other financial institutions, SaaS-based organizations have begun to implement these processes to remove false user accounts from their datasets. Eliminating fraud is one of the major benefits of using data mining techniques, says Rajesh Babu Kodali, a data mining expert.
sales conversion
Companies collect vast amounts of information about their consumers and prospects. Companies can use the data to optimize their marketing campaigns by studying consumer demographics and online user activity, growing segmentation, cross-sell offers and customer loyalty programs, resulting in higher return on marketing efforts than would otherwise be possible. does not happen. Data mining analytics can help teams set expectations with their stakeholders by offering yield estimates from any marketing investment increases or reductions.
Data mining involves many processes from data collection to visualization to extract useful information from large-scale data sets. Data mining techniques are used to make details and predictions about the target data set, as discussed earlier. Patterns, relationships and correlations are observed by data scientists, who then describe the data. They also use classification and regression algorithms to classify and cluster data, as well as external detection for applications such as spam detection, Mr. Kodali says, adding that he further emphasizes that data mining The next big thing of the 21st century.
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