New Delhi: Real estate developer Pacific Group has opened a premium outlet mall in New Delhi that will house brands such as The Collective, The Tank, Tommy Hilfiger, Calvin Klein, Lacoste, Skechers, Adidas and Birkenstock at discounted prices.
The move marks the opening up of a premium retail space that offers brands at a discount, a concept hugely popular in western markets.
The mall will have over 74 premium outlet brands; The mall will also feature a large INOX cinema hall with a seating capacity of 1,200 people.
Abhishek Bansal, executive director of Pacific Group, said the traditional concept of outlets in India has been distorted, with people associating them only with factory outlets that sell low-quality products. “That’s why Pacific Group has launched India’s first premium outlet mall in New Delhi, offering a new level of shopping experience to the fashion-forward crowd. With an open and seamless layout, shoppers can engage in up-close and personal interactions with their favorite premium brands while enjoying discounted prices on high-quality products.”
The four-storey mall offers discounts ranging from 40% to 60%.
The move has been taken as more premium brands have reported an increase in demand in India; This was especially true as the pandemic halted overseas shopping for affluent Indians. More brands and luxury retailers have seen expansion and marketing efforts in India.
Spread over 3 lakh sq ft, the mall is the latest of Pacific Group’s six operational malls in Delhi and Dehradun.
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