New Delhi: Disney+ Hotstar adopts the episodic model for its new original romantic, dropping new episodes daily instead of once. The romantic thriller stars Zain Ibad Khan and Khushi Dubey.
In the past, Disney+ Hotstar and Amazon Prime Video have periodically dropped episodes of shows like white-flowered plant And Wonderful Mrs Maisel respectively, looking away from the binge-watch strategy. Last year, while Disney+ Hotstar and Hoichoi were slow to release episodes of local shows such as out of love (season two) and hello 2, tvf (The Viral Fever) also adopted the model for its YouTube original aspirants.
Media and marketing experts said it is a way to maintain interest and curiosity around a property. Officials of the OTT platform believe that periodic releases work for shows that are thrillers or have a mystery element around them. Soumya Mukherjee, Vice President, Soumya Mukherjee said, “We have realized from customer feedback that audiences do not want lengthy content to be put on them all at once and want to be engaged for a long period of time, especially if it is a ( popular) franchise.” Revenue and Strategy on the Bengali platform Hoichoi said earlier in an interview.
In addition, the strategy gives the audience a chance to formulate theories around the show and generate interest. Dropping all the episodes together leads to a sudden spurt in interactions and mentions on social media. But keeping these out is likely to gain ground in India as the brand that promotes love, generates more conversation points and spikes at regular intervals, especially at a time when it struggles to come up with new content every week. does.
“The advantage of releasing episodes on a weekly basis is that it allows the conversation around the series to last longer,” a Disney+ Hotstar spokesperson said in an earlier interview.