Jaipur: Due to heavy traffic on the city roads, the hustle and bustle of Diwali has reduced in the markets, while there are still seven more days left to celebrate the festival of lights. Good monsoon, season of weddings and the end of covid fueled the optimism of a bumper Diwali this year. While merchants and shop owners Choti ChaupariRaja Park, Vaishali NagarMansarovar, and Sarojini Bazaar are not at all pessimistic about people’s buying patterns ahead of the festival, he said, adding that it could have been better.
Business Board of India, Executive Chairman Rajasthan Suresh SainiSaid, ‘This year the monsoon has been very good. Second, people could not celebrate Diwali with pomp in the last two years due to the pandemic. And third, there are a lot of weddings happening. Our optimism for a bumper Diwali is based on these factors and these will be revealed in the days to come.
Regarding the demand for apparel, Saini, who runs a leading store, said, “Traditionally, 70% of clothing sales happen 3-4 days before Diwali. We are hopeful that this year we will see a growth of 25-30% in sales,” said Sani.
People used to buy white goods on Diwali. But selling at discounts on e-commerce platforms has hit demand. Plus, seasonality isn’t a factor when it comes to shopping. People shop at any time of the year when they get good discounts.
Kamal KandoiGeneral Secretary of Rajasthan Electronics Traders Association and a leading Jaipur based retailer, “Some of the demand for electronics business has shifted to e-commerce companies. To deal with the loss of business opportunities, we have started selling high value items like TVs, Washing Machines, ACs, Refrigerators and others, which come with attractive discounts and cashback schemes. ,
Kandoi said that even though the number of people may have come down, we will ride on higher value items to reach last year’s business. “People feel excited about this Diwali, and it is good for everyone. Festivals set the tone for the rest of the season. After two years people will celebrate without any fear. Such an environment is good for the economy and development.”
With the focus on cleanliness, where the markets are decorated with lights, there is an atmosphere of hope and hope in the markets.
Deepak ChowdharyThe man who runs a chain of wellness centers said, “People have started coming to the market for Diwali. As far as shopping is concerned, this is just the beginning. Usually Diwali shopping starts before 15 days of the festival, which is not there.
Business Board of India, Executive Chairman Rajasthan Suresh SainiSaid, ‘This year the monsoon has been very good. Second, people could not celebrate Diwali with pomp in the last two years due to the pandemic. And third, there are a lot of weddings happening. Our optimism for a bumper Diwali is based on these factors and these will be revealed in the days to come.
Regarding the demand for apparel, Saini, who runs a leading store, said, “Traditionally, 70% of clothing sales happen 3-4 days before Diwali. We are hopeful that this year we will see a growth of 25-30% in sales,” said Sani.
People used to buy white goods on Diwali. But selling at discounts on e-commerce platforms has hit demand. Plus, seasonality isn’t a factor when it comes to shopping. People shop at any time of the year when they get good discounts.
Kamal KandoiGeneral Secretary of Rajasthan Electronics Traders Association and a leading Jaipur based retailer, “Some of the demand for electronics business has shifted to e-commerce companies. To deal with the loss of business opportunities, we have started selling high value items like TVs, Washing Machines, ACs, Refrigerators and others, which come with attractive discounts and cashback schemes. ,
Kandoi said that even though the number of people may have come down, we will ride on higher value items to reach last year’s business. “People feel excited about this Diwali, and it is good for everyone. Festivals set the tone for the rest of the season. After two years people will celebrate without any fear. Such an environment is good for the economy and development.”
With the focus on cleanliness, where the markets are decorated with lights, there is an atmosphere of hope and hope in the markets.
Deepak ChowdharyThe man who runs a chain of wellness centers said, “People have started coming to the market for Diwali. As far as shopping is concerned, this is just the beginning. Usually Diwali shopping starts before 15 days of the festival, which is not there.