The education sector has emerged as the “biggest violator” in the report submitted by the Advertising Standards Council of India. India (ASCI). Out of the total complaints received, 33 per cent complaints were from angry consumers who had subscribed to edtech platforms or invested in association with coaching centres, private institutions such as educational institutions.
ASCI formulates regulatory guidelines for various sectors and protects consumers from deceptive and objectionable content. In its report, the organization found that the most complaints about advertisements were in the education sector, followed by healthcare and personal care.
While healthcare received 16 per cent complaints, personal care received 11 per cent complaints. Crypto, gaming, food and beverages are at 8 per cent and fashion at 6 per cent. The report prepared by ASCI included data collected during the financial year 2021-22.
The report also mentioned that these deceptive and objectionable advertisements were published the most on digital platforms, followed by print and then on television. The ASCI report also noted the emergence of two new sectors, which received a substantial share of 8 per cent of all complaints. These were the crypto and gaming sectors. Among the violators were influencers who are key to digital advertising, especially on platforms like Instagram. The report found that the most breaches perpetrated by influencers were in the crypto sector, followed by personal care and fashion.
Manisha Kapoor, CEO, ASCI said, “Education is a service that reaches to every citizen of this country and especially in an area that is of utmost concern and importance to parents.” Business Insider. “Many private institutions and tuitions cater to local and regional audiences with promising claims like job guarantees,” he said.
The report’s findings were based on a review of a total of 5,532 advertisements from different regions. ASCI has selected these advertisements on the basis of complaints received by consumers, other industry players and government organizations. But most of the ads were automatically selected on the basis of moto test.
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