New Delhi: After scrapping a $44 billion Twitter deal over the presence of fake/spam accounts, Tesla CEO Elon Musk on Sunday questioned the company’s way of measuring its user base, which he describes as “monetising”. Eligible Daily Active Users” (MDAU). , In 2019, Twitter used the term mDAU for the first time, saying it believes monetizable DAUs, and related developments, are “the best way to measure our success”.
Monetizable DAUs are users who log in to and access Twitter through twitter.com or our Twitter application on any given day that are able to show ads. (Also read: ICICI Bank Q1 profit up 50% to Rs 6,905 crore)
Twitter says its MDAUs are not comparable to current disclosures from other companies, many of which share more detailed metrics that include people not seeing ads. (Also Read: Taste Candy And Earn Rs 62 Lakh! Social Media Attention Is Too Good For A True Job Offer)
A follower asked Musk: “$TWTR changed this to an active user and how it counts them about 3 years ago. @Twitter developed a proprietary method (mDAU) that is based on any standardized industry method No. Since then, the number of active users has been steadily increasing”.
Musk replied: “Weird” and “really”.
“What I see is that after 3 consecutive quarters of negative growth, @Twitter has decided to create a new way to count active users, which detects positive growth,” said Alex Said, who is a physics engineer and follows Musk.
In the April-June period this year, Twitter said it reached 237.8 million users, a significant increase (compared to the second quarter of the prior year) despite posting a net loss of $270 million in the second quarter (Q2). 16.6 percent higher).
According to the company, their goal was “not to disclose the largest daily active user number that we could”.
“We want to align our external stakeholders around a metric that reflects our goal of delivering value to people on Twitter every day and monetizing that use.”
The company began disclosing the absolute number of average mDAUs (previously referred to as DAUs) for both the US and international markets from 2019.
“Advertisers come to Twitter because we have one of the most valuable audiences, when they are most receptive, and we generate a high return on investment against their campaign objectives whether they are launching a new product or What’s happening on Twitter,” according to the microblogging platform.
When Musk scrapped a $44 billion Twitter acquisition deal, the micro-blogging platform said it was suspending more than 1 million spam accounts a day.
The new figure represents twice that of its previous update.
Twitter CEO Parag Agarwal said in May that spam account suspensions were running at 500,000 a day.