In recent years, the Indian business landscape has witnessed a significant change, with more and more women stepping up as entrepreneurs and making a mark in the industry. Women-owned businesses are emerging from Tier 2 and Tier 3 cities and rural areas, giving a much-needed boost to the economy. With the support of government policies like “Beti Padhao and Beti Bachao” and growing awareness about the importance of gender diversity, women are breaking down social barriers and taking control of their own lives. Women entrepreneurs not only bring creativity, innovation, and empathy to the table, but they are also creating a positive social impact through their businesses. We speak with women entrepreneurs to discuss how they are driving economic growth, overcoming challenges to achieve success in their entrepreneurial journeys, and inspiring other women to excel.
Sugandha Raina Co-Founder, Label Ek Dhaaga
India has one of the lowest percentages of working women in the world, and unlocking women’s potential to contribute to the nation’s development is critical to its economic growth. While social patriarchy has historically created significant barriers for women entrepreneurs, women in Indian society are now defying social pressure, family expectations and cultural norms to pursue their professional ambitions. In fact, 20.37% of businesses in India are now led by women, employing 27 million people, making women business entrepreneurs the foundation of the country’s economy.
Women today are highly qualified, knowledgeable and committed, challenging the belief that opportunities are limited for them and rewriting societal and family norms. India is finally embracing women entrepreneurs, and the startup culture is now being embraced proudly. Women in business are equally important for the development of the country as they constitute half of the population. Women entrepreneurs are a driving force behind India’s economic expansion, creating jobs, changing social customs and mindsets, and reducing poverty rates. Additionally, with the establishment of businesses in remote locations, they are eliminating regional disparities. Women now participate in all aspects of society on an equal footing with men, making them vital to India’s development.
Meenakshi Kalsi, Managing Partner, Metro & Metro Shoes
This is an ideal time for women to enter the world of business, as they are challenging societal, cultural and family pressures to become strong and confident entrepreneurs. Women taking control of their lives and shaping the lives of others, with a unique blend of strong business acumen, sincere commitment, creativity, compassion and empathy that makes them a lethal combination to become future builders of the nation Is.
Women are rewriting the rules of business and society by contesting elections and changing the mindset of people. Government policies, such as “Beti Padhao aur Beti Bachao” (educate girl child and save girl child), provide evidence of the transformational journey that has begun – a journey towards a new era of a new India. Women entrepreneurs are vital to this change, as they bring fresh perspectives and innovative ideas to the table. With their determination and hard work, they are paving the way for a brighter and more prosperous future for all.
Dr. Blossom Kochhar, Chairperson, Blossom Kochhar Group of Companies
In recent years, there has been a significant change in the face of entrepreneurship in India, with more women not only joining the workforce but also starting their own businesses. With women taking center stage in the boardroom, there has been a significant change in the social status of women in the society. Women are empowering each other to become financially independent, and their businesses are offering sustainable products at affordable prices.
Women entrepreneurs are driving innovation, fearlessly introducing new products that can make life easier and contribute to the economic growth of the country. Additionally, women bring not only their brains but also their hearts to the business world, with an emphasis on values such as empathy, compassion and social responsibility.
Overall, the rise of women entrepreneurs in India is creating a more inclusive and diverse business landscape, where women can break through traditional barriers and contribute significantly to the economy. By encouraging more women to join the ranks of entrepreneurs, we can ensure a brighter future for the country, where women are empowered and recognized for their potential and contribution.
Riya Rastogi, CEO of RCKC Aurum
In today’s world, where entrepreneurship is becoming increasingly popular, women are at the forefront of driving change and bringing about positive change. Women entrepreneurs are not only building successful businesses, but also empowering others and creating a social impact.
For example, a portion of every sale of RCKC Aurum goes towards building and empowering self-help groups in Raigad, Maharashtra, which has created employment for over 100 women since the COVID pandemic. Women are indeed the foundation of the economy, and they now account for over 14% of entrepreneurs in India. We are seeing an increasing number of brands emerging from Tier 2, Tier 3 cities and rural areas, all driven by women entrepreneurs.
This trend is creating a cycle of overall empowerment, where women entrepreneurs are empowering other women to achieve their dreams and lead meaningful lives. By creating jobs, supporting local communities, and promoting sustainability, women entrepreneurs are making a positive impact on society and the economy. They are truly leading the way in creating a more inclusive and diverse business landscape, where women can play an important role in shaping the future.
Poonam Kalra, Interior Designer and Creative Director, I am Center for Applied Arts
Throughout history, women have been a pillar of strength and continue to strive for unimaginable achievements. They combine tradition with contemporary methods, push boundaries and bring innovative ideas. Women unconditionally guide and support each other when needed.
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Ruchita Bansal, Founder, Izhaar
With the flourishing start-up environment in India, women are pursuing their entrepreneurial dreams and achieving success in their businesses. This trend is providing opportunities for women who are traditionally confined to the role of housewife, giving them the freedom to think for themselves. Women-owned enterprises are making a significant contribution to the economy, with 13.5 to 15.7 million businesses being run by women out of 432 million women of working age in India.
An inspiring example is Ruchita, founder of Ijzhaar, who started a small home business making wedding bags and envelopes and turned it into an established luxury brand with locations in Mumbai, New Delhi and Gurugram. Her journey was shaped by motherhood, and she hopes to inspire other moms who are still considering starting their own business. Ruchita stresses on the need for commitment and two separate mindsets to be successful as a good mother and a good businesswoman. The constant support of her family has played a vital role in her success.
Women-owned businesses directly employ 22 to 27 million people and are predicted to expand by 90% over the next five years. Start-ups that were formed or co-founded by women have been known to bring in 10% more total revenue over five years, provide more inclusive workplace environments, and employ three times more women than men. We do. Women in India are independent and motivated to create their own businesses, which are contributing to the growth of the economy.
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