EV makers, government struggle to find alternatives to China’s motor magnets

Magnet-free motors and options to replace the rare earth magnet supply chain are among the solutions that the industry and the government have discussed to ensure that the production of EVs is not disrupted.

Officials in the ministry of heavy industries, the nodal ministry for EV incentive schemes, discussed the possibility of nudging manufacturers to diversify their magnet supply chain away from China, according to one person aware of the developments. However, a solution remains elusive because China controls almost the entire global supply of rare earth magnets.

Automakers met officials from the Prime Minister’s Office, the heavy industries ministry and the commerce ministry over the past month after China started asking for certificates to clear exports of these magnets. The certificates require importing companies to disclose the end-use of the magnets and provide pictures of products in which they will be used.

“When the issue was raised with the government, there were deliberations on whether the supply chain could be diversified away from China. But that’s unlikely to happen quickly,” a person aware of the developments said.

After US President Donald Trump announced reciprocal tariffs in April, China began its retaliatory measures to halt the export of rare earth magnets. At first, it was believed that only US-based companies would face trouble. But it soon emerged that Indian automakers were also caught in the crossfire.

The possibility of using motors without rare earth magnets gained traction after Sterling Tools Ltd, an auto component manufacturer, announced a partnership with the UK-based Advanced Electric Machines (AEM) Ltd to make such components in the country.

Magnet-free motors

“With this technology, we want to make similar efficient motors without the use of permanent magnets,” said Jaideep Wadhwa, director at Sterling Tools.

Wadhwa anticipates that more companies will rush towards this solution as the supply chain remains vulnerable to China.

“Chinese players want us to buy the motors directly from them and not take the magnets,” a senior executive of an auto component supplier said. However, experts said this may hurt the localisation bid of the government and auto companies.

While the country’s auto component makers explore the option of magnet-free motors, many remain unconvinced that it can be a viable long-term solution for all automakers. Replacing rare earth magnets can hurt the performance of vehicles, particularly EVs, which might deter customers.

“The main advantages of using permanent magnets in motors are higher efficiency, higher torque density, smaller size and lower mass, better regen and low noise,” said Sunil Patel, co-founder of Matel Motion and Energy Solutions, a manufacturer of traction motors for EVs.

Gaurav Uppal, chief executive officer at One Electric Motorcycles, explained that replacing permanent magnets is easier in three-wheelers and four-wheeler commercial vehicles.

“However, the two-wheeler segment is more dependent on the permanent magnets for the ideal combination of torque and efficiency,” Uppal said.

With no direct alternative available, automakers may have to rely on the government to negotiate with China.

“Rare earth magnets are an important element for automakers, particularly EVs. It is used in electric motors used in cars. Any disruption to its supply will be a problem as we don’t have readymade supply from somewhere else,” said Nikhil Dhaka, policy lead at Primus Partners.

While alternatives such as magnet-free motors may develop, Dhaka added there is a need to resolve the rare earth magnet issue or automakers will have to directly import motors.

Clean fuel vehicles

“China has started giving concessions to German automakers. We will need the government’s help to resolve the issue,” a second person aware of the meetings with government officials said.

Any disruption to EV production will hurt the government’s bid to promote the use of clean fuel vehicles in the country.

As per JMK Research, sales of electric two-wheelers, three-wheelers and four-wheelers in the country crossed 2 million in FY25. Two-wheelers accounted for more than 50% of EV sales last year and three-wheelers 36%.

Sales of petrol and diesel passenger vehicles rose 2% to 4.3 million in FY25, according to the Society of Indian Automobile Manufacturers.