The study highlighted some of the most popular and recent love customs that Indians are embracing, including infidelity.
Indians are far from conventional and enjoy experimenting and self-expressing, often together with their partners in the bedroom.
For those involved, infidelity can be a traumatic experience. It is a topic that has generated a lot of discussion over time and has led to the breakdown of many marriages and relationships. However, the idea of infidelity has changed throughout time, blurring the lines between what is acceptable and what is not.
In March 2023, Gleeden, the first female-led discreet dating app, researched India’s changing views on marriage, adultery and other cultural conventions. The study, conducted in February 2023 by renowned international market research and opinion specialist Ipsos, surveyed 1,503 married Indians between the ages of 25 and 50 from Tier 1 and Tier 2 cities. The study highlighted some of the most popular and recent love customs that Indians are embracing, including infidelity.
,More and more couples are starting to reject the idea of the traditional monogamous partnership, embracing a new idea of a relationship that is able to give them the flexibility to explore their sexuality. The change in perspective of relationships in Indian society is a good example of the country’s acceptance of individuality and personal autonomy. Contrary to popular opinion, a recent study showed that Indians have a strong propensity for exploration, with over 60% of them having tried swinging and other unconventional forms of dating,” says Sybil Shidel, India.,Country Manager, Gleeden. The survey clearly demonstrates how Indians are far from conventional and enjoy experimenting and self-expression with their partners, often in the bedroom.
- switch sheets
Infidelity is often indicated by the act of engaging in sexual intercourse with someone other than one’s partner, which can take the form of a one-night stand or a full-blown affair outside the relationship. The survey results show that 39% of women have considered engaging in sexual activity with someone other than their partner. Specifically, the survey found that 52% of women from Kolkata, 42% from Delhi and 40% from Mumbai expressed interest in such activities, while 40% from Ludhiana, 39% from Jaipur and 38% from Ahmedabad has also indicated that they have contemplated or acted on infidelity. - Swinging Solo But Outside the Relationship Box
Infidelity can occur in various forms including platonic relationships outside the existing partnership. This includes having romantic moments with someone other than your current partner, such as deep conversations, gentle touches, or sharing emotionally private experiences. Surprisingly, the survey found that 46% of men are looking for this type of connection outside of their official relationship. Additionally, individuals aged 36–50 years exhibit higher
Inclined towards this behavior, 48% fall into this category. moreover,
Different cities show different rates of infidelity, including a staggering 52% in Kolkata, 38% in Delhi, 40% in Mumbai, 44% in Kochi, 45% in Ludhiana and 40% in Ahmedabad . - When forbidden temptations meet virtual connections
In today’s world, a large number of people engage in online flirting using various communication methods such as text messaging, chat, and email. Virtual flirting includes activities such as sexting, sending flirty emoji, and exchanging intimate messages with people who are not one’s current partner. According to the survey, 36% of women and 35% of men are attracted to virtual flirting. Statistics show that 34% of Mumbai, 35% of Delhi and 32% of Kolkata fall in Tier 1 cities. Among Tier 2 cities, 35% respondents from Kochi, 31% from Ludhiana and 29% from Indore revealed some surprising results. - turn on your flirt
Flirting in public with someone other than your current partner can constitute an act of infidelity. This behavior may include sharing obscene looks, making provocative comments, or even engaging in physical contact. Although flirting may start out as harmless fun, it can quickly develop into a more serious commitment. The results of one survey show that 35% of men and 36% of women have experienced this type of behavior with someone other than their current partner. The survey revealed a surprisingly high percentage of individuals from different regions who were caught flirting outside their relationships: 34% from Kolkata, 35% from Delhi, 32% from Mumbai, 29% from Indore, 33% from Patna , and Guwahati by 45%. - daydream of debauchery
Engaging in fantasies involving someone other than one’s current partner seems to be a very popular and harmless behavior, especially if such fantasies involve dreams of celebrities, pop stars, and models. Statistics show that 33% of men and 35% of women have anecdotally admitted to fantasizing about someone other than their partner. Furthermore, interesting regional variations in behavior emerged with Kolkata (36%), Delhi (35%), Mumbai (34%), Ludhiana (37%), Jaipur (28%), and Indore (26%), which show significant differences. in this regard.