Fantasy gaming platform My11Circle launches ad campaign with Sourav Ganguly

The television and digital campaign, “Game Ke Deewane”, will begin with the first World Cup qualifying match on Sunday.

Bhavin Pandya, Co-Founder and CEO, Games24x7 said that My11Circle celebrates the enthusiasm of Indian cricket fans and its main focus will be to remember the enthusiasm of cricket fans across the country.

campaign with message‘There is no dearth of fans here, but without them even a game is nothing’’ (There is no dearth of fans but there is no game without him), Ganguly will be featured in three different television commercials, cheering for the World Cup around his fans.

Former Indian cricket team captain Ganguly, who is one of the brand ambassadors of My11Circle, said, “As a player and captain of the Indian team, I can tell that in whatever country she is playing, the Indian cricket team The kind of support it receives is unprecedented for any sports team around the world.”

The fantasy gaming platform said it has 25 million players and its other brand ambassadors are VVS Laxman; Ajinkya Rahane and Bollywood star Ranveer Singh. The company is backed by marquee investors such as Tiger Global and The Rhine Group. It uses behavioral science, technology and artificial intelligence on its platform.

The Federation of Indian Fantasy Sports (FIFS), a self-regulatory industry body for fantasy sports (FS), said the country’s fantasy sports are growing in a big way and have witnessed nearly three-fold growth in a span of 12 months. .

In a report titled ‘Business of Fantasy Sports’ in association with KPMG, it stated that the gross revenue of online fantasy sports operators was ₹2,400+ crores for FY 2019-20 as compared to over Rs. ₹920 crore in FY 18-19.

KPMG said the online gaming market is expected to grow at a CAGR of 22.1% from FY18 to FY23.