New Delhi: Brands never leave a single opportunity when it comes to cashing in on special events. Big discounts, attractive plans and ongoing offers; Brands aim to rapidly increase their sales on such days. In one such instance, e-commerce major Flipkart also tried to promote International Women’s Day with special offers. But failed in his attempt. The company has now apologized on social media for its marketing campaign being wrong.
For those unaware, Flipkart was running a marketing campaign offering kitchen appliances at a discount on International Women’s Day. Promotional messages were on social media, with many criticizing the Walmart-owned e-commerce company for promoting negative stereotypes about women.
“Dear Customers, This Women’s Day, let’s celebrate you. Get Kitchen Appliances from ₹299,” read a promotional message purportedly sent by Flipkart to its customers. The message reinforced negative stereotypes.
Social media users fiercely criticized Flipkart and its promotional campaign. The campaign was heavily criticized on social media. Many users found the promotional campaign offensive.
“Celebrating Women’s Day by believing that women are made for the kitchen! Patriarchy is so internal,” said one Twitter user.
“The guy here clearly doesn’t understand the technology, and how these recommendations work. There are algorithms that run, suggesting items to you based on your search and browse history,” another Twitter user pointed out. How the technology works.Also read: PNB account holders can get free benefit of Rs 20 lakh, know what you have to do
Responding to the criticism, Flipkart apologized saying, “We made a mistake and we are sorry.” Xiaomi Redmi Note 11 Pro Series with 67W Fast Charging Launched in India: Price, Specs
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