New Delhi: A23, the online gaming platform of Head Digital Works, which runs rummy and fantasy sports, will be the associate title sponsor of the upcoming Prime Volleyball League 2022. It is a fast-growing franchise-led sporting league and will start on 5 February 2022. Coming back after a break of two years.
The league will be held in Hyderabad, and will include seven franchises from seven different cities – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedo and Kolkata Thunderbolts. The finale will take place on 27 February 2022.
Volleyball enjoys great popularity in the cities, small towns and villages of India and this sponsorship intends to support and encourage team sports like volleyball and bring them to the forefront. The association will provide the company with access to leading PVL players, television spots and in-stadia branding.
Tuhin Mishra, MD, Baseline Ventures, on behalf of Prime Volleyball League, said, “Volleyball and online gaming have made significant strides in recent years and we hope such partnerships continue to benefit each other.
Deepak Gullapally, Founder and CEO, Digital Works, said, “This collaboration comes at the right time for us in our endeavor to build on our already existing brand as a market leader in the gaming space.
The powered league will be streamed live on Sony SIX and Sony Ten 3 along with live streaming on SPNI’s OTT platform Sony LIV.
According to analysis firm Statista, the sports industry has lost its market size across India. 16 billion in 2020. The Indian Premier League is responsible for most of the media consumption in the sports industry in the country. Recently, however, other domestic leagues like Pro Kabaddi and Indian Super League have also gained popularity.
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