Gig workers find new homes when consumer preferences change

According to GigIndia, a business-to-business gig marketplace for completing on-demand work, e-commerce companies are leading the demand for grey-collar gig workers for tasks such as customer and vendor onboarding and engagement. The demand for such gigs has seen a two-fold increase as compared to the previous quarter.

Companies involved in e-commerce, financial services and automobile sales, along with other Internet companies, saw a 50% increase in demand for fulfilling sales and customer support services. “We have seen an increase in the number of inquiries from both new age and traditional companies in sectors like e-commerce, automobile, financial services and internet companies as compared to the last quarter,” said Sahil Sharma, Co-Founder and CEO. , Gigindia.

Sharma said financial services firms are also looking at deploying gig workers to cater to a larger set of clients and manage end-to-end sales.

“As more people are buying credit cards or opening bank accounts or starting to do business, financial services companies need to reach out to their customers in the shortest possible time. Thus, we have seen demand in the financial services segment. I’ve seen an increase.”

The demand for manpower is highest from Tier II cities exceeding 40%, while Tier I and Tier III cities saw growth of over 30% and 25% respectively, especially Patna, Varanasi, Surat, Vadodara, Jabalpur, Vijayawada , and Asansol.

According to the TeamLease Employment Report, GDP growth of around 10% in FY22, coupled with fewer supply disruptions, will lead to higher demand growth in both traditional and contact-intensive services. The boom in the global economy is also having a positive effect on recruitment.

PepsiCo India has extended its partnership with the government’s Common Service Centers and plans to list the products in three more states on the rural e-store portal, making its snacking available through 20,000 village level entrepreneurs and 489 distributor villages. Will enable last-mile delivery of brands- level entrepreneurs, as per the report.

In the financial services sector, Motilal Oswal is expected to hire 1,750 broking agents, financial advisors, analysts, collection officers, relationship managers and sales and marketing staff in this quarter. HDFC Bank plans to hire 250 Relationship Managers to expand the coverage of its MSME vertical to 575 or more districts. BankBazaar plans to hire 300 employees across technology, products, operations and customer service for its Bengaluru, Chennai and Mumbai offices, while bitcoin and cryptocurrency exchange WazirX plans to hire around 65 by the end of 2021 Is.

“We have seen the creation of around 800,000 to 1 million jobs this festive season. Though we have seen a steady growth in the job market in the last 10 months, the festive season has contributed to the increase in jobs. After the festive season, we expect job growth to continue,” said an executive of a recruitment company, who asked for anonymity.

However, there has been no change in the salary despite the huge demand from blue and gray collar employees. Companies are deploying a gig workforce that works on a variable pay-for-results model. Keeping in view the intention of buying more during the festive season, companies are preparing to give the best experience to their customers during this time. However, some companies are offering insurance for themselves and family, and upskilling gig workers, among other benefits.