Google on Wednesday announced plans to limit ad tracking on its Android operating system, a sensitive privacy issue that rival Apple has already moved to cut down on its iPhones. Google announced a multi-year plan to develop a privacy sandbox on Android with the aim of offering more personalized advertising solutions. However, Google said it will keep a tracking technology trusted by advertisers alive on its Android phones for at least two years, following Apple’s plans to disappoint the advertising industry by banning a similar tool. Makes speculation about.
Google said in blog post That it will give “sufficient notice” before deleting what is known as AdId. But it will immediately begin soliciting feedback on its proposed alternatives, which Google aims to better protect users’ privacy and curb covert surveillance. Google Says Its Privacy Sandbox Is On Android Free content and services provide a clear way to improve user privacy without putting them at risk.
“These solutions will limit the sharing of user data with third parties and operate without cross-app identifiers, including advertising IDs. We are also exploring technologies that reduce the potential for covert data collection, including apps Includes secure ways to integrate with the AD SDK,” Google said.
The search giant said it plans to launch a privacy sandbox beta by the end of the year and invited developers to view its initial offerings and share feedback on the Android developer site.
AdId changes were expected by advertisers, app makers, and hundreds of smaller ad tech companies thereafter Apple The last April Forced Software Manufacturers To seek user permission to track behavior across multiple apps through its comparable tool called IDFA.
Facebook Owner meta platforms said that this month it expected to lose $10 billion This is one of several companies that have reported a hit from the move, due to Apple’s change in ad sales this year. IDFA and AdId help determine relevant ads and identify subsequent purchases. But as users denied tracking, advertisers reduced spending.
Google and Apple, which make the dueling operating systems used in most of the world’s smartphones and tablets, have faced pressure over the past few years from regulators and new laws to give users more control over the data apps collect .
Google said it would work with app makers such as crack And Activision Blizzard To design devices that support targeting ads and logging clicks while limiting access to personal information. One Previous steps taken by Google to end tracking technology us chrome By the end of 2023 the browser has prompted some of the company’s ad tech rivals to complain to competition authorities.
Last week, Google finalized a deal for the UK antitrust regulator monitor chrome project, Google said it would enforce the principles of the agreement, including treating it the same way as any competitor, for Android’s work.
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