Google has stopped using Rich Communication Services (RCS) for marketing in India, the company’s largest market by users, in a blow to the standard that the company hopes to help become the future of SMS messaging. Which is following allegations of massive spam. some companies.
In May, during the Android part of Google At I/O 2022, Google revealed that RCS Messaging has over 500 million users worldwide. The company was specifically referring to monthly active users of RCS using the Google Messages app.
According to TechCrunch, RCS is the result of collaboration between several industry players Extend Traditional SMS With modern features like rich text and end-to-end encryption.
In recent years RCS support has been extended to hundreds of millions of people worldwide by companies including Google, Samsung and telecommunications providers. Google reported in May that the Android Messages app had over 500 million monthly active users using RCS messaging. RCS is also set to enable businesses to reach users in a more interactive way, and the company urged “any mobile operating system” (a sly jab at Apple) to support it at its developer conference.
According to TechCrunch, the issue is that several Indian organizations, including large banks and other lending institutions, are misusing the function to send unsolicited promotional material to any phone number in the country.
RCS is a next generation texting system which is expected to eventually replace SMS by most operators around the world. It has read-receipts, high-quality attachments, and typing prompts, as well as most of the features you’d expect from a modern messaging program. RCS is referred to as “chat” in Google’s Android Messages app, a more consumer-friendly term for the service.
RCS providers may be able to view the content of your messages and, if appropriately requested, provide them to the government. When he sent to your phoneGoogle said it would delete them from its servers, as The Verge reported in 2019.